Volume Shampoo Pro-Age is designed to provide the conditioning required for more mature consumers. It combines the conditioning agent Luviquat® Ultracare with the protein derivative Gluadin® WQ. Mild cleansing agents Plantacare® 818 UP and Plantapon® LC 7 contribute to the overall performance. The attractive pearly appearance is due to the incorporation of Euperlan® PK 1200 UP.
BASF offers one of the most comprehensive ingredients portfolios in the personal care industry. We provide the resources of a global industry leader along with the consumer insights and innovative drive our customers expect. Our high-quality product range includes surfactants, emulsifiers, polymers, emollients, cosmetic active ingredients, UV filters, thickeners, protein products and lipid layer enhancers. With production and development sites as well as sales and marketing offices all over the world, we offer our customers the winning combination of global reach, technological excellence and formulation expertise. Our focus on consumer trends, specific industry requirements and ability to innovate and bring new products rapidly to the market contribute strongly to the success of our customers – and make BASF a valued partner for the personal care industry.
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