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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
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Refresh Your Style Dry Shampoo Spray (Formulation #12775-84) Ashland Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. This hydroalcoholic dry shampoo...voir plus Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. This hydroalcoholic dry shampoo with DME propellant delivers consumer-perceivable cleaning with a lower level of polymer. voir moins
Revive, Refresh, Recharge Dry Shampoo Mousse (Formulation #12775-38F) Ashland Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. Applied like a mousse, this rich, creamy dry shampoo...voir plus Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. Applied like a mousse, this rich, creamy dry shampoo foam cleanses the hair without additional water to leave hair looking and feeling clean. Can be used to boost the roots and build volume. voir moins
Your Daily Refresh Dry Shampoo Spray (Formulation #12775-89) Ashland Who has time to wash and style their hair every day? Create more “me-time” by simply refreshing second-day hair. Give your hair bouncy, root boosting volume and a finish that rivals freshly washed hair. Designed to instantly cleanse and revive your style...voir plus Who has time to wash and style their hair every day? Create more “me-time” by simply refreshing second-day hair. Give your hair bouncy, root boosting volume and a finish that rivals freshly washed hair. Designed to instantly cleanse and revive your style without water. Leaves hair clean with little to no white residue and easy to style and restyle. This anhydrous formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. voir moins
Purity Clear Shampoo for Dry Hair (Formulation #Z351-10H) Ashland This formulation utilizes Ceraphyl™ 41 ester, Escalol™ 577 UV filter, and Optiphen™ 200 preservative.
Advantage™ Revive polymer Ashland
  • INCI Name:
    PVP
Advantage™ Revive polymer for dry shampoo formulation is a patent-pending solution that delivers superior cleaning with improved sebum removal while leaving visibly less to no residue on the hair. Advantage™ Revive polymer improves the manageability of ha...voir plus Advantage™ Revive polymer for dry shampoo formulation is a patent-pending solution that delivers superior cleaning with improved sebum removal while leaving visibly less to no residue on the hair. Advantage™ Revive polymer improves the manageability of hair while maintaining its luster, matching the color vibrancy and shine of freshly washed hair. Many commercial formulas, regardless of price point, are based on similar starch-based technologies that many consumers perceive to leave the hair looking lifeless, dull, less refreshed, and in some cases just as greasy. Advantage™ Revive polymer is formulation flexible – up to 50% less than that of usual dosage levels, and can be used in a variety of formats. Key benefits include effective removal of sebum at the root for visibly cleaner hair with less residue, maintained level of colour, shine and manageability of freshly washer hair, and improved sustainability footprint of dry shampoos by delivering improved performance at lower use levels. voir moins
Compliance Highlights Available
Total Rescue-Scalp Soothing Shampoo (Formulation #M100-1400C3) Ashland The total rescue -scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing shampoo infused with a super activated botanical oil offers...voir plus The total rescue -scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing shampoo infused with a super activated botanical oil offers relief to dry, itchy scalp and leaves your hair soft and manageable. voir moins
Zenix™ 4617 Phosphate Ester Surfactant Ashland
  • INCI Name:
    Oleth-5 Phosphate
Zenix™ 4617 Phosphate Ester Surfactant, an anionic surfactant, is an ethoxylated phosphate ester. When used as part of a shampoo formulation in combination with cationic guar, it improves hair's wet and dry detangling properties and reduces friction, impa...voir plus Zenix™ 4617 Phosphate Ester Surfactant, an anionic surfactant, is an ethoxylated phosphate ester. When used as part of a shampoo formulation in combination with cationic guar, it improves hair's wet and dry detangling properties and reduces friction, imparting a smooth and silky feel to dry hair. This product does not contain alkyl phenol ethoxylates (APEOs). voir moins
Compliance Highlights Available
Conditioneze™ NT-20 Ashland
  • INCI Name:
    Polyquaternium-28
Conditioneze™ NT-20 is a copolymer of vinylpyrrolidone and methacrylamidopropyl trimethylammonium chloride, supplied as a 20% viscous solution in water. The copolymer delivers excellent wet and dry combability, builds creamy rich lather, imparts body and ...voir plus Conditioneze™ NT-20 is a copolymer of vinylpyrrolidone and methacrylamidopropyl trimethylammonium chloride, supplied as a 20% viscous solution in water. The copolymer delivers excellent wet and dry combability, builds creamy rich lather, imparts body and manageability and does not lead to build-up on hair. It is applied as a conditioning additive for shampoo. It permits cold processing during formulation. voir moins
Compliance Highlights Available
Frozen Violet Hair Paint (Formulation #12464-166.5B) Ashland This long-wearing viscous hair paint features AquaStyle™ SH-100 polymer which contributes to the viscosity, stability and provides a wear-resistant film that lasts all day. Natrosol™ Plus 330 CS hydrophobically modified hydroxyethylcellulose enhances aesthetics, pigment suspension and storage stability. In addition, the hydrophobic association between the two multifunctional polymers provides a synergistic effect that aids stabilization, boosts the viscosity and delivers a long-lasting film that lasts without rubbing off or flaking until the next shampoo. The hair paint can be applied onto dry...voir plus This long-wearing viscous hair paint features AquaStyle™ SH-100 polymer which contributes to the viscosity, stability and provides a wear-resistant film that lasts all day. Natrosol™ Plus 330 CS hydrophobically modified hydroxyethylcellulose enhances aesthetics, pigment suspension and storage stability. In addition, the hydrophobic association between the two multifunctional polymers provides a synergistic effect that aids stabilization, boosts the viscosity and delivers a long-lasting film that lasts without rubbing off or flaking until the next shampoo. The hair paint can be applied onto dry styled hair. voir moins
Nouveau! N-durhance™ es-repair polymer Ashland
  • INCI Name:
    Hydroxypropyl Guar Hydroxypropyltrimonium Chloride (and) Guar Hydroxypropyltrimonium Chloride
N-durhance™ es-repair delivers durable split end repair that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties, giving the hair a lubricious, not tacky feel when wet and perfectly conditioned when dry...voir plus N-durhance™ es-repair delivers durable split end repair that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties, giving the hair a lubricious, not tacky feel when wet and perfectly conditioned when dryvoir moins
Compliance Highlights Unavailable
Santalwood™ biofunctional Ashland
  • INCI Name:
    Octyldodecanol (and) Santalum Album (Sandalwood) Wood Extract
Santalwood™ biofunctional is the first biofunctional developed with artificial intelligence. Extracted from Santalum album, santalwood™ biofunctional brings a new approach to well-aging through skin olfactory receptors. It helps mitigates skin damage induced by air pollutants for healthier-looking skin. Santalwood™ biofunctional adds allure to the skin, transforming skin’s appearance from dull and lifeless to vibrant and glowing. Santalwood™ biofunctional fits perfectly for beauty products that focus on well-aging, dry...voir plus Santalwood™ biofunctional is the first biofunctional developed with artificial intelligence. Extracted from Santalum album, santalwood™ biofunctional brings a new approach to well-aging through skin olfactory receptors. It helps mitigates skin damage induced by air pollutants for healthier-looking skin. Santalwood™ biofunctional adds allure to the skin, transforming skin’s appearance from dull and lifeless to vibrant and glowing. Santalwood™ biofunctional fits perfectly for beauty products that focus on well-aging, dry skin, urban defences, and/or are aligned with existing trends featuring beauty rituals and forest beauty. voir moins
Compliance Highlights Unavailable
Ceraphyl™ 60 ester Ashland
  • INCI Name:
    Quaternium-22
Ceraphyl™ 60 is a mild cationic with pronounced substantivity to skin and hair. It provides detangling, anti-static and conditioning properties. This grade is water-soluble and binds moisture in hair care applications.
Compliance Highlights Unavailable
Styleze™ ES-1 polymer Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
Styleze™ ES-1 polymer is a naturally-derived polymer that delivers voluminous style for bouncy, defined waves, curls, and voluminous style. This COSMOS validated biodegradable solution provides improved style durability and 48-hour humidity resistance and...voir plus Styleze™ ES-1 polymer is a naturally-derived polymer that delivers voluminous style for bouncy, defined waves, curls, and voluminous style. This COSMOS validated biodegradable solution provides improved style durability and 48-hour humidity resistance and is perfect for mousse formulations. Styleze™ ES-1 polymer offers enhanced curl formation and integrity, improved high humidity hold, improved foam bloom and stabilization, and improved style durability. voir moins
Compliance Highlights Available
N-Hance™ CCG 45 Cationic Guar Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
N-Hance™ CCG 45 Cationic Guar is a new quaternary polymer that provides the benefit of excellent conditioning for both clear and opaque surfactant systems. Because of its low molecular weight, this product does not build up after repeated washings and leaves hair easy-to-style. It also provides excellent skin feel, both wet and dry...voir plus N-Hance™ CCG 45 Cationic Guar is a new quaternary polymer that provides the benefit of excellent conditioning for both clear and opaque surfactant systems. Because of its low molecular weight, this product does not build up after repeated washings and leaves hair easy-to-style. It also provides excellent skin feel, both wet and dry, when used in personal cleansing products such as shower gels or liquid soaps. The balance of charge density and molecular weight provide optimal performance. voir moins
Compliance Highlights Available
optiphen™ od multifunctional Ashland
  • INCI Name:
    Caprylyl Glycol
optiphen™ od is a global multifunctional additive. The 1,2-alkanediol can be combined with very low doses of preservatives to effectively preserve personal care formulations acting as potentiator. Based on 1,2-octanediol it can be used in a variety of cos...voir plus optiphen™ od is a global multifunctional additive. The 1,2-alkanediol can be combined with very low doses of preservatives to effectively preserve personal care formulations acting as potentiator. Based on 1,2-octanediol it can be used in a variety of cosmetic formulations. optiphen™ od multifunctional is well known and widely used in personal care applications due to its balanced way of boosting preservative activity and imparting emolliancy while being effective over a very wide pH range. voir moins
Compliance Highlights Available
optiphen™ 200 preservative Ashland
  • INCI Name:
    Phenoxyethanol (and) Caprylyl Glycol
optiphen™ 200 preservative contains the antimicrobial active phenoxyethanol. An additional booster increases the broad spectrum activity against micro-organisms. It can be used in a variety of cosmetic formulations. The excellent pH compatibility allows use in acidic and slightly alkaline formulations. It is applicable for use in a variety of rinse off personal care preparations such as shampoo...voir plus optiphen™ 200 preservative contains the antimicrobial active phenoxyethanol. An additional booster increases the broad spectrum activity against micro-organisms. It can be used in a variety of cosmetic formulations. The excellent pH compatibility allows use in acidic and slightly alkaline formulations. It is applicable for use in a variety of rinse off personal care preparations such as shampoos and conditioners. It is also well suited for high-quality care-cosmetics like creams, emulsions, wet wipe systems and gels. voir moins
Compliance Highlights Available
Ceraphyl™ 31 ester Ashland
  • INCI Name:
    Lauryl Lactate (and) Myristyl Lactate (and) Cetyl Lactate
Ceraphyl™ 31 is used to reduce tackiness and greasiness of other components, such as petrolatum. It imparts non-oily lubricity to hydro-alcoholic products. It is easy to emulsify and best at neutral pH. This product provides viscosity building & lather creaminess to shampoo...voir plus Ceraphyl™ 31 is used to reduce tackiness and greasiness of other components, such as petrolatum. It imparts non-oily lubricity to hydro-alcoholic products. It is easy to emulsify and best at neutral pH. This product provides viscosity building & lather creaminess to shampoos and body washes. This product can be used as a sensory enhancer in hand sanitizer formulations. voir moins
Compliance Highlights Available
Ceraphyl™ 41 ester Ashland
  • INCI Name:
    C12-15 Alkyl Lactate
Ceraphyl™ 41 ester is a well-established emollient that can deliver a variety of benefits to sunscreens, lip balms, color cosmetics, creams and lotions and other personal care products. Used to reduce the tackiness and greasiness of components such as pet...voir plus Ceraphyl™ 41 ester is a well-established emollient that can deliver a variety of benefits to sunscreens, lip balms, color cosmetics, creams and lotions and other personal care products. Used to reduce the tackiness and greasiness of components such as petrolatum, this ester imparts a non-oily lubricity to hydro-alcoholic products. It is easy to emulsify and is compatible with many systems. Ceraphyl™ 41 ester can be used to enhance many types of personal care products but is best used in pH-neutral formulations. voir moins
Compliance Highlights Available
optiphen™ preservative Ashland
  • INCI Name:
    Phenoxyethanol (and) Caprylyl Glycol
optiphen™ is a unique liquid preservative formulation which consists of phenoxyethanol and an emollient base. The combination of these ingredients provides optimized protection against microbial growth from bacteria and yeast while giving the finished pro...voir plus optiphen™ is a unique liquid preservative formulation which consists of phenoxyethanol and an emollient base. The combination of these ingredients provides optimized protection against microbial growth from bacteria and yeast while giving the finished product exceptional feel. optiphen™ preservative works in a wide pH range and offers excellent heat compatibility making it to a preferred option for formulators. voir moins
Compliance Highlights Available
liquid germall™ plus preservative Ashland
  • INCI Name:
    Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate (and) Propylene Glycol
liquid germall™ plus preservative is a patented synergistic combination of germall™ II preservative (diazolidinyl urea) and iodopropynyl butylcarbamate (IPBC) in propylene glycol. germall™ plus is a highly effective, broad spectrum preservative for emulsi...voir plus liquid germall™ plus preservative is a patented synergistic combination of germall™ II preservative (diazolidinyl urea) and iodopropynyl butylcarbamate (IPBC) in propylene glycol. germall™ plus is a highly effective, broad spectrum preservative for emulsions and aqueous formulations. It can be incorporated into a variety of leave-on and rinse-off cosmetic and personal care formulations for broad preservation. voir moins
Compliance Highlights Available
Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade Ashland
  • INCI Name:
    Hydroxyethylcellulose
Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade is a nonionic water-soluble polymer. This white, free-flowing granular powder can be used in a variety of applications, including hair conditioner, liquid soaps, shave gels and foams, toothpaste (high salt...voir plus Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade is a nonionic water-soluble polymer. This white, free-flowing granular powder can be used in a variety of applications, including hair conditioner, liquid soaps, shave gels and foams, toothpaste (high salt), wipes (baby and adult), makeup/mascara, AP/Deodorant solids, and lubricant gels. Solutions of Natrosol HEC are pseudoplastic or shear-thinning. As a result, personal care products formulated with Natrosol HEC dispense rich and thick from the container, but spread easily on hair and skin. voir moins
Compliance Highlights Available
X-Tend™ 226 Ashland
  • INCI Name:
    Phenethyl Benzoate
X-Tend™ 226 is a new and proprietary polar ester with high solubilizing capacity for Oxybenzone and Avobenzone. It also can boost the critical wavelength and UVA/UVB ratio of Avobenzone. It is a colorless to light yellow liquid with a faint odor of roses....voir plus X-Tend™ 226 is a new and proprietary polar ester with high solubilizing capacity for Oxybenzone and Avobenzone. It also can boost the critical wavelength and UVA/UVB ratio of Avobenzone. It is a colorless to light yellow liquid with a faint odor of roses. X-Tend™ 226 is the ester of 2-phenylethyl alcohol and benzoic acid. It is internationally approved for a wide range of personal care applications. voir moins
Compliance Highlights Available
germall™ plus preservative Ashland
  • INCI Name:
    Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate
germall™ plus preservative is a white, free-flowing hygroscopic powder, a patented synergistic combination of germall™ II preservative (diazolidinyl urea) and iodopropynyl butylcarbamate (IPBC). germall™ plus is a highly effective, broad spectrum preserva...voir plus germall™ plus preservative is a white, free-flowing hygroscopic powder, a patented synergistic combination of germall™ II preservative (diazolidinyl urea) and iodopropynyl butylcarbamate (IPBC). germall™ plus is a highly effective, broad spectrum preservative for emulsions and aqueous formulations. It can be incorporated into a variety of leave-on and rinse-off cosmetic and personal care formulations for reliable preservation. voir moins
Compliance Highlights Available