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BASF Personal Care

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BASF develops and produces a comprehensive portfolio of raw materials for the Personal Care industry such as effect pigments, emollients, complexing agents, neutralizers, setting polymers, conditioning polymers, rheology modifiers, UV filters, mild surfactants, solubilizers, emulsifiers, and solvents. These ingredients are ideal in color cosmetics and hair, oral, skin and sun care products.
131 Results
55% VOC Medium Hold Hair Spray (Formulation #AH 1126) BASF Personal Care 55% VOC Medium Hold Hair Spray (Formulation #AH 1126) is a 55% VOC aerosol spray formula that provides good classic crunchy hold; excellent curl retention and good sprayability. Luviskol® Plus is an easy to use non-ionic polymer that can be combined with ...view more 55% VOC Medium Hold Hair Spray (Formulation #AH 1126) is a 55% VOC aerosol spray formula that provides good classic crunchy hold; excellent curl retention and good sprayability. Luviskol® Plus is an easy to use non-ionic polymer that can be combined with other ionic polymers for optimized performance. view less
55% VOC Pump Spray Extra Hold (Formulation #JB 1214A) BASF Personal Care 55% VOC Pump Spray Extra Hold (Formulation #JB 1214A) is a 55% VOC pump spray formula that gives a strong hold, excellent spray retention and great sprayability. This product has a SD Alcohol 40 B, Luviset® P.U.R., Dow Corning 190 Surfactant, Univul® MS 4...view more 55% VOC Pump Spray Extra Hold (Formulation #JB 1214A) is a 55% VOC pump spray formula that gives a strong hold, excellent spray retention and great sprayability. This product has a SD Alcohol 40 B, Luviset® P.U.R., Dow Corning 190 Surfactant, Univul® MS 40, D-Panthenol 75W, Lemon Souffle 862158, Emery 917, deionized water, and Ext. D&C Violet #2. view less
Active Lifestyle Shampoo (Formulation #US-00660-173) BASF Personal Care Active Lifestyle Shampoo (Formulation #US-00660-173) is a water soluble emollient formulation and contains Texapon® N 70 NA, Dehyton® PK 45, Glaudin® WLM Benz, Arlypon® F, and various other ingredients.
Algae Styling Gel (Formulation #HB-US-20-36032-141) BASF Personal Care Harness the styling power of algae! This gel formula features Hydagen 558P, a multifunctional, algae-based, styling fixative and rheology modifier. Leaves hair with a natural hold and provides long lasting curl definition even in high humidity.
All Day Styling Mousse (Formulation #AH 1077-1) BASF Personal Care This 6% VOC aerosol mousse provides strong hold, excellent foam, and long lasting curl retention.
All-In-One Conditioner (Formulation #US-00652-58) BASF Personal Care All-In-One Conditioner (Formulation #US-00652-58) is an economical formulation that will provide excellent conditioning properties to the pet's coat. This formulation is easy to manufacture and provides a time-savings opportunity while not sacrificing pro...view more All-In-One Conditioner (Formulation #US-00652-58) is an economical formulation that will provide excellent conditioning properties to the pet's coat. This formulation is easy to manufacture and provides a time-savings opportunity while not sacrificing product performance. It contains the ingredients Dehyquart® C-4046, preservative, fragrance, dye, and water. view less
Anti-Pollution Hair Mask (Formulation #HB-US-17-34344-38) BASF Personal Care Devote some time to your locks by working in this hydrating treatment mask charged with a moringa extract Puricare™ POE LS 9727, that helps protect against external aggressors such as pollutants. The careful combination of unique emolients, Cetiol® C5 and...view more Devote some time to your locks by working in this hydrating treatment mask charged with a moringa extract Puricare™ POE LS 9727, that helps protect against external aggressors such as pollutants. The careful combination of unique emolients, Cetiol® C5 and Cetiol® SB 45, helps restore dry or damaged hair. view less
Backyard Buddy: Protein-Fortified Pet Shampoo (Formulation #US-00346-93-1) BASF Personal Care Backyard Buddy: Protein-Fortified Pet Shampoo (Formulation #US-00346-93-1) is easy to formulate and can be quickly produced. The Plantapon® 611 L is a surfactant blend that will be strong yet mild on the dog's skin and coat. The Glaudin® WLM is a hydrolyz...view more Backyard Buddy: Protein-Fortified Pet Shampoo (Formulation #US-00346-93-1) is easy to formulate and can be quickly produced. The Plantapon® 611 L is a surfactant blend that will be strong yet mild on the dog's skin and coat. The Glaudin® WLM is a hydrolyzed wheat protein that can penetrate into the hair's cortex, providing hair strength from within. The pet's coat will become stronger which will lead to reduced hair breakage during grooming. view less
Beach Chic Tousling Spray (Formulation #US-00842-208) BASF Personal Care This all-in-one texturizing spray gives wind-blown, volumized soft waves for bold body and subtle style. Gives hair a natural bounce yet manageable volume. Luviset® Clear AT 2 is a non-ionic hair setting polymer that offers lasting hold, humidity resistan...view more This all-in-one texturizing spray gives wind-blown, volumized soft waves for bold body and subtle style. Gives hair a natural bounce yet manageable volume. Luviset® Clear AT 2 is a non-ionic hair setting polymer that offers lasting hold, humidity resistance and excellent curl retention. Gluadin® R Benz improves hair strength, volume and styling control. view less
Beard Repair Lotion (Formulation #HB-US-20-36247-11) BASF Personal Care There is increased attention being given to what's in the air around us. With these concerns, many consumers are looking for anti-pollution ingredients to protect against adhesion of micro-particles, including our beards. Puricare™ comes to the rescue off...view more There is increased attention being given to what's in the air around us. With these concerns, many consumers are looking for anti-pollution ingredients to protect against adhesion of micro-particles, including our beards. Puricare™ comes to the rescue offering great anti-pollution benefits. In addition, Phytosoothe™ helps calm the skin under our masks and beards. view less
Beyond Brilliant Luminizing Hair Serum (Formulation #HB-US-14-32867-5) BASF Personal Care Achieve luminous locks with this lightweight hair serum. This non-silicone formula smooths hair, tames flyaways, combats frizz, and leaves hair with noticeable shine without weighing down your style or leaving any residue. Cetiol® Ultimate, a novel, natur...view more Achieve luminous locks with this lightweight hair serum. This non-silicone formula smooths hair, tames flyaways, combats frizz, and leaves hair with noticeable shine without weighing down your style or leaving any residue. Cetiol® Ultimate, a novel, natural-based emollient, delivers benefits usually associated with silicones, such as cyclomethicone. It is ultra-fast spreading to allow for ease of application and provides improved sensory attributes. Distribute evenly through dry hair to achieve a look that is beyond brilliant. view less
Breakdown Scalp Scrub (Formulation #HB-US-22-36532-42) BASF Personal Care A gentle, exfoliating scrub designed for efficient cleansing of the scalp. The physical exfoliant, Cegesoft®Peel, is a vegan and biodegradable, microplastic alternative that is a spherically shaped wax bead and provides mild exfoliation. Beta-Hydroxide™ A...view more A gentle, exfoliating scrub designed for efficient cleansing of the scalp. The physical exfoliant, Cegesoft®Peel, is a vegan and biodegradable, microplastic alternative that is a spherically shaped wax bead and provides mild exfoliation. Beta-Hydroxide™ ACSD, a gentle BHA, is also added to further help reduce oiliness and effectively exfoliate without irritation. view less
Candy Glitter Hair Spray (Formulation #HB-US-15-32867-125) BASF Personal Care Sweeten up the party with Candy Glitter Hair Spray! This sparkly spray sprinkles your hair with Cloisonné® Sparkle Blue 626J, a bold, vivid effect pigment, and provides the strong hold and shine benefits of Ultrahold® Power.
Classical Pure Textured Hair Gel (Formulation #HB-DE-21-PG-2281984-191) BASF Personal Care This hair gel boasts a natural hold while incorporating water, glycerin, and calcium chloride.
Cleansing Jelly Shampoo (Formulation #HB-US-21-36522-74) BASF Personal Care A gel-like consistency envelops hair to provide an exciting, fun cleansing experience. Plantapon® SF NA and Dehyton® PK 45 offer gentle cleansing while Plantasil® Micro and Hibiscin® LP LS 9321 provides additional soft conditioning benefits. In addition, ...view more A gel-like consistency envelops hair to provide an exciting, fun cleansing experience. Plantapon® SF NA and Dehyton® PK 45 offer gentle cleansing while Plantasil® Micro and Hibiscin® LP LS 9321 provides additional soft conditioning benefits. In addition, Puricare® LS 9658 can provide anti-pollution benefits. The innovative texture is a result of our Tinovis® GTC UP combined with our sulfate alternative surfactants. As if this wasn't enough, the formula also serves as a color refresher for brunette and darker shades. view less
Clear NPA Shampoo (Formulation #US-00797-030) BASF Personal Care Clear NPA Shampoo (Formulation #US-00797-030) is a cleanse and conditioning hair shampoo, and contains DI water, Keltrol CG-SFT, Lamesoft® PO 65, Gluadin® WP, sodium benzoate, citric acid (50%), Plantapon® ACG LC, and various other ingredients.
Clear Silicone-Free Shampoo (Formulation #US-00782-059) BASF Personal Care All the performance, none of the silicones. Plantasil® Micro is an environmentally-friendly, economical alternative to silicone, providing excellent conditioning performance. This easy to formulate oil-in-water microemulsion, based on a synergistic surfac...view more All the performance, none of the silicones. Plantasil® Micro is an environmentally-friendly, economical alternative to silicone, providing excellent conditioning performance. This easy to formulate oil-in-water microemulsion, based on a synergistic surfactant-oil system, is highly compatible with wide range of surfactants. view less
Clearly Natural Styling Gel (Formulation #HB-US-20-36032-140) BASF Personal Care Clear the way for a medium hold styling gel that provides excellent curl retention. This formula features our Rheocare XGN, Xanthan Gum, that has better clarity and higher stiffness compared to a leading market benchmark .
Compact Hair Gel (Formulation #HB-DE-21-PG-2281984-215) BASF Personal Care This hair gel boasts an extra strong hold while incorporating water, glycerin, and calcium chloride.
Compact Hair Gel (Formulation #HB-US-22-36536-6) BASF Personal Care This hair gel boasts a medium hold that incorporates water, glycerin, and calcium chloride.
Cool Epure Strong Hair Gel Fine Scarlet (Formulation #CLG.NA-H-110028) BASF Personal Care Cool Epure Strong Hair Gel Fine Scarlet (Formulation #CLG.NA-H-110028) contains Rheocare® C PLUS, Luviskol® K90 (20%), Tinogard® Q, Cloisonné® Vivid Red 450DHCB, Emery 917, Eumulgin® SML 20, and various other ingredients.
Cozy Up Hair Mask (Formulation #HB-US-18-34984-66) BASF Personal Care Relax in comfort with this deep treatment keratin mask for repair and prevention of stressed hair. Nutrilan® Keratin LM, a natural wool based ‘micro protein’, allows for deep penetration into the cortex while also protecting the cuticle through coating of...view more Relax in comfort with this deep treatment keratin mask for repair and prevention of stressed hair. Nutrilan® Keratin LM, a natural wool based ‘micro protein’, allows for deep penetration into the cortex while also protecting the cuticle through coating of the tresses. When Cosmedia® Triple C is combined with Emulgade® CM you have a fully functioning conditioner or emulsion with no heat involved. Cosmedia® Triple C is a cationic LDP providing the conditioning and thickening benefit. Emulgade® CM is a P.I.T. emulsion within itself and contains conditioning agents in a liquid form. This mask is applied after shampooing, left on for 3 minutes and then rinsed out. view less
Creamy Foam Shampoo Bar [Hot Pour] (Formulation #HB-US-22-36532-10) BASF Personal Care A high foam, conditioning shampoo bar perfect for cleansing while keeping tresses hydrated. The shampoo bar uses a combination of mild surfactants, Texapon® SFA UP Powder and Plantaren® 818 UP, that are ideal for gentle yet effective cleansing. In additio...view more A high foam, conditioning shampoo bar perfect for cleansing while keeping tresses hydrated. The shampoo bar uses a combination of mild surfactants, Texapon® SFA UP Powder and Plantaren® 818 UP, that are ideal for gentle yet effective cleansing. In addition, a hydrolyzed wheat protein, Gluadin® WP, is added to keep the hair looking healthy and strong. view less
Crystal Clear Conditioner (Formulation #US-00840-177) BASF Personal Care This clear silicone-free formula provides weightless conditioning to hair and rinses out effortlessly without excess residue, leaving hair manageable and easy to style. Cosmedia® Ultragel 300 is a cationic rheology modifier that not only enhances viscosit...view more This clear silicone-free formula provides weightless conditioning to hair and rinses out effortlessly without excess residue, leaving hair manageable and easy to style. Cosmedia® Ultragel 300 is a cationic rheology modifier that not only enhances viscosity but also provides conditioning properties. Salcare® Super 7 enhances conditioning properties, even at low use levels. view less
Curl Craft Cream (Formulation #HB-US-24-36548-137) BASF Personal Care The Curl Craft Cream aims to enrich and amplify natural curls. Infused with the nourishing properties of Cegesoft® PS 6 and Cegesoft® SB 45 TR, this cream works to deeply hydrate and enhance the texture of curly and coily hair, resulting in improved smoot...view more The Curl Craft Cream aims to enrich and amplify natural curls. Infused with the nourishing properties of Cegesoft® PS 6 and Cegesoft® SB 45 TR, this cream works to deeply hydrate and enhance the texture of curly and coily hair, resulting in improved smoothness and manageability. Emulgade® Verde 10 MS serves as an emulsifier, ensuring a cohesive blend of ingredients and a luxuriously creamy consistency. Verdessence™ Alginate adds an additional nourishing element to the formula, promoting healthy and vibrant curls and accentuating the natural curl pattern. This curl cream offers a multitude of benefits, including intense hydration, well-defined curls, and superior control. view less
Curl Cream (Formulation #HB-US-23-36546-126) BASF Personal Care This curl cream contains Dehyquart® Guar HP, Emulgade® PL 16/18, Lanette® O, Cetiol® C 5, Cetiol® OE, Cetiol® SB 45, and Emulgade® Verde 10MS.
Curl Lock Pump Mousse (Formulation #HB-US-24-36782-10) BASF Personal Care Curl Lock Pump Mousse with Luviquat® Supreme and Luviquat® PQ 11 At 1 is a hair styling product formulated to enhance and define natural curls while providing enhanced conditioning benefits. This mousse provides long-lasting hold and control, reducing the...view more Curl Lock Pump Mousse with Luviquat® Supreme and Luviquat® PQ 11 At 1 is a hair styling product formulated to enhance and define natural curls while providing enhanced conditioning benefits. This mousse provides long-lasting hold and control, reducing the need for retouch and restyling. It also helps to manage frizz, enhance curl patterns, and create a soft and touchable texture. view less
Curli-Q Curl Defining Cream (Formulation #US-00846-033) BASF Personal Care This lightweight humidity-resistant curl cream adds separation and definition to wavy or curly hair. Tames split ends, fly-aways, and frizz! Luviquat® Supreme AT1 conditions curls, while providing long lasting hold and oustanding curl retention even at hi...view more This lightweight humidity-resistant curl cream adds separation and definition to wavy or curly hair. Tames split ends, fly-aways, and frizz! Luviquat® Supreme AT1 conditions curls, while providing long lasting hold and oustanding curl retention even at high humidity levels. Cetiol® SB 45 adds additional deep conditioning benefits. view less
Curls on Lock Gel Styler (Formulation #HB-US-20-35887-56) BASF Personal Care Lock in your curls and coils and reduce frizz while putting up a fight against high humidity.Curls on Lock Gel Styler provides a non-tacky and non-flaking solution for hold and superior definition without the crunch.Featuring a combination of two standout...view more Lock in your curls and coils and reduce frizz while putting up a fight against high humidity.Curls on Lock Gel Styler provides a non-tacky and non-flaking solution for hold and superior definition without the crunch.Featuring a combination of two standout polymers, Luviset® One and Luviquat® Supreme AT1, this styler is sure to set your curls and coils for all day hold and added conditioning.It can be used on freshly cleansed and conditioned hair or layered with the Leave-In Conditioner. view less
Dry Oil Conditioning Treatment (Formulation #HB-US-18-34344-129) BASF Personal Care Condition while on the go! Perfect for the woman with minimal time on her hands but still a desire for great looking hair. This high oil loaded leave-on formula provides deep conditioning nourishment without leaving the hair feeling heavy or greasy. Apply...view more Condition while on the go! Perfect for the woman with minimal time on her hands but still a desire for great looking hair. This high oil loaded leave-on formula provides deep conditioning nourishment without leaving the hair feeling heavy or greasy. Apply and go, it's as simple as that! view less
Easy to Formulate Rinse-Off Dog Conditioner with Shea Butter (Formulation #US-0539-124-6) BASF Personal Care Easy to Formulate Rinse-Off Dog Conditioner with Shea Butter (Formulation #US-0539-124-6) is a pet care hair conditioner that contains the ingredients Dehyquart® C 4046, Eutanol® G, Cetiol® SB 45, DI water, preservative, dye, and fragrance.
Effortless Volume Conditioning Mousse (Formulation #HB-US-13-31198-40) BASF Personal Care Beautiful, voluminous hair is at your fingertips with this creamy, conditioning mousse. Your hair is protected as you heat style your hair into instant weightless all-day volume. Luviquat® Supreme AT 1 conditions hair to provide easy non-tacky styling ben...view more Beautiful, voluminous hair is at your fingertips with this creamy, conditioning mousse. Your hair is protected as you heat style your hair into instant weightless all-day volume. Luviquat® Supreme AT 1 conditions hair to provide easy non-tacky styling benefits while boosting volume and delivering thermal protection and strong durability even in extreme weather conditions. Luviquat® PQ 11 AT 1 helps detangle hair while also delivering volume and body. Gluadin® Soy Benz enhances volume and styling capabilities, giving hair added vitality and resiliency. Perfect for all hair types including fine hair. view less
Enduring Charisma Finishing Spray (Formulation #HB-US-14-31198-41) BASF Personal Care Let your charismatic style endure through your day with this finishing spray that will provide 24-hour hold. Feel free to restyle your hair by brushing it out, restyling and resetting with this spray or you can just reapply as needed since it does not fla...view more Let your charismatic style endure through your day with this finishing spray that will provide 24-hour hold. Feel free to restyle your hair by brushing it out, restyling and resetting with this spray or you can just reapply as needed since it does not flake up and washes out easily. This formula uses Ultrahold® Strong to provide high resistance to humidity and very strong hold without leaving hair feeling raspy or sticky. view less
Extra Hold 55% VOC Aerosol Spray Featuring Ultrahold® Strong (Formulation #AW 3103) BASF Personal Care Extra Hold 55% VOC Aerosol Spray Featuring Ultrahold® Strong (Formulation #AW 3103) is a 55% VOC aerosol spray that provides super strong hold, dry spray, and and excellent curl retention.
Extreme Conditions Styling Glue w/ Luviquat® Supreme and Luviset® Clear (Formulation #JB 2000) BASF Personal Care Extreme Conditions Styling Glue w/ Luviquat® Supreme and Luviset® Clear (Formulation #JB 2000) is a strong styling glue that gives extreme hold, excellent curl retention, and elegant feel.
Extreme Hold Clear Spiking Glue Featuring Luviset® Clear & Luviskol® VA73W (Formulation #JB 1314) BASF Personal Care Extreme Hold Clear Spiking Glue Featuring Luviset® Clear & Luviskol® VA73W (Formulation #JB 1314) is a clear styling glue that provides extreme hold, good curl retention, and low tack feel.
Fatal Seduction Hair Volumizing Conditioning Cream Wild Nectar (Formulation #CLG.NA-H-110023) BASF Personal Care Fatal Seduction Hair Volumizing Conditioning Cream Wild Nectar (Formulation #CLG.NA-H-110023) contains deionized water, Edeta® BD, D-Panthenol 75W, Iron Oxides (Black, Reflecks™ Blazing Bronze G270L, Cloisonné® Monarch Gold 233X, Luviset® Clear, and vario...view more Fatal Seduction Hair Volumizing Conditioning Cream Wild Nectar (Formulation #CLG.NA-H-110023) contains deionized water, Edeta® BD, D-Panthenol 75W, Iron Oxides (Black, Reflecks™ Blazing Bronze G270L, Cloisonné® Monarch Gold 233X, Luviset® Clear, and various other ingredients. view less
Final Touch Finishing Spray (Formulation #HCNA 1304) BASF Personal Care Lock in long lasting hairstyles with Final Touch Finishing Spray. This formula provides all day hold and a healthy shine. Ultrahold® Strong is a high performing polymer offering extreme hold without leaving your hair sticky and raspy. Ultrahold® Strong gi...view more Lock in long lasting hairstyles with Final Touch Finishing Spray. This formula provides all day hold and a healthy shine. Ultrahold® Strong is a high performing polymer offering extreme hold without leaving your hair sticky and raspy. Ultrahold® Strong gives high resistance to humidity leaving your hair styled and intact. view less
Flex Style Texturizing Paste (Formulation #US-00842-207) BASF Personal Care Delivers pliable control and all-day hold. Luviset® Clear AT2, a non-tacky styling polymer, provides strong humidity- resistant hold. Gluadin® Soy Benz enhances styling capabilities, giving hair added vitality and resiliency.
Flexible Hold Styling Paste (Formulation #US-32063-133) BASF Personal Care This formulation produces a styling paste featuring Lanette® O and Luviset® One.
Flexible Styling Serum (Formulation #HB-US-14-32867-33) BASF Personal Care This formulation produces a styling serum with flexible hold. It features Ultrahold® Power as a hair fixative.
Free-Style Air Dry Styler (Formulation #HB-US-18-34344-97) BASF Personal Care This formula allows for a trendy, lightly blown look, with no heated styling necessary. The cream-based formula combines Luviset® One and Luviset® P.U.R for a flexible hold while giving hair a thicker look. The addition of Cetiol® C 5 gives an alluring te...view more This formula allows for a trendy, lightly blown look, with no heated styling necessary. The cream-based formula combines Luviset® One and Luviset® P.U.R for a flexible hold while giving hair a thicker look. The addition of Cetiol® C 5 gives an alluring texture and can help deflate frizz. view less
Freeze Up Featuring Ultrahold® Strong (Formulation #JB1377) BASF Personal Care Freeze your hair in style with Ultrahold® Strong. This high performing polymer offers extreme hold without leaving your hair sticky and raspy. Ultrahold® Strong gives high resistance to humidity leaving your hair styled and intact.
Fresh Obsessed Dry Shampoo Mist (Formulation #HB-US-19-35518-55) BASF Personal Care A newer way to Dry Cleanse! A light, refreshing mist perfect for those in between wash days. This formula contains Plantaren® 1200 N UP, a mild and gentle, sulfate-alternative surfactant. Gluadin® Kera-P LM was added for strengthening of the hair shaft an...view more A newer way to Dry Cleanse! A light, refreshing mist perfect for those in between wash days. This formula contains Plantaren® 1200 N UP, a mild and gentle, sulfate-alternative surfactant. Gluadin® Kera-P LM was added for strengthening of the hair shaft and its anti-oxidant properties, in addition to it's vegan, gluten-free claims. Sustainably sourced and fair-trade certified, Rambuvital® protects hair from pollution and increases scalp hydration. view less
Golden Reflect Highlighting Hair Mascara (Formulation #CLG.NA-H-130017) BASF Personal Care Golden Reflect Highlighting Hair Mascara adorns the hair with overstated pure gold effects. Flamenco® Summer Gold and Cloisonne® Gold come together to provide a sensational gilded sheen. The addition of Chione™ HD Crisp Gold adds stunning dimension. Cetio...view more Golden Reflect Highlighting Hair Mascara adorns the hair with overstated pure gold effects. Flamenco® Summer Gold and Cloisonne® Gold come together to provide a sensational gilded sheen. The addition of Chione™ HD Crisp Gold adds stunning dimension. Cetiol® C5 is the perfect light base, spreading easily and quickly – great for the effect pigment load in this formulation view less
Hair Care Cream with Wild Mango Butter (Formulation #HB-ES-04-405-01Q) BASF Personal Care Hair Care Cream with Wild Mango Butter (Formulation #HB-ES-04-405-01Q) contains the ingredients structure XL, DI water, Dehyquart® L 80, Cetiol® CC, Irwinol® LS 9890, Lamesoft® TM Benz, Gluadin® WLM, Nutrilan® Milk, preservative, and perfume.
Hair Care Defining Hair Pomade (Formulation #US-32261-31) BASF Personal Care This formulation produces a hair pomade featuring Luviset® One and Cetiol® C 5.
Hair Care Styling Cream Tough Guy Texturizing Putty (Formulation #HB-US-18-CLG.NA-H-110014) BASF Personal Care This formulation contains Edeta® BD, Cetiol® SB 45, and Eumulgin® CO 40.
Hair Fibre Styling Serum (Formulation #HB-US-19-35607-22) BASF Personal Care Rheocare® HSP 1180 in combination with Luviquat® Supreme AT 1 creates a fibrous styling serum without the use of silicones to fight frizz. Through heat activation, a flexible hold can be achieved, but don't worry, both Rheocare® HSP 1180 and Luviquat® Sup...view more Rheocare® HSP 1180 in combination with Luviquat® Supreme AT 1 creates a fibrous styling serum without the use of silicones to fight frizz. Through heat activation, a flexible hold can be achieved, but don't worry, both Rheocare® HSP 1180 and Luviquat® Supreme AT 1 provide heat protection against hair surface damage. Need to restyle your hair? Not a problem, Rheocare® HSP 1180 can easily be combed out and restyled with styling tools to refresh your look. view less
Hair Fortifying Serum (Formulation #HB-US-17-34344-13) BASF Personal Care This lightweight serum protects each strand from root to tip, and helps minimize further damage. PatcH2O™ provides moisturization and soothing to the scalp. Gluadin® Kera-P LM, our vegan, gluten-free “micro protein,” works to strengthen throughout the day...view more This lightweight serum protects each strand from root to tip, and helps minimize further damage. PatcH2O™ provides moisturization and soothing to the scalp. Gluadin® Kera-P LM, our vegan, gluten-free “micro protein,” works to strengthen throughout the day to avoid the struggle of dull hair. view less
Hair Hydrate Conditioner (Formulation #HB-US-23-36546-120) BASF Personal Care Your daily dose of hair hydration and renewal. This carefully crafted formula helps nourish and revitalize your hair. Featuring a combination of Myritol® 331, a modified coconut oil, Cetiol® C5, a natural light emollient, and Cetiol® SB 45, a semi-solid s...view more Your daily dose of hair hydration and renewal. This carefully crafted formula helps nourish and revitalize your hair. Featuring a combination of Myritol® 331, a modified coconut oil, Cetiol® C5, a natural light emollient, and Cetiol® SB 45, a semi-solid shea butter emollient, this formula provides deep conditioning for ultra silky-smooth tresses. Emulgade® Verde 10 MS rounds out the formula acting as the primary emulsifier and is a responsibly sourced, biodegradable, non-ethoxylated, O/W emulsifier. view less
Hair Souffle (Formulation #HB-US-23-36546-116) BASF Personal Care This hair souffle contains Verdessence™ Glucomannan, Verdessence™ Xanthan, Lanette® 22, Cetiol® C 5, Cegesoft® PS 6, Emulgade® PL 16/18, and Emulgade® Verde 10MS.
Heat Treat Thermal Protection Spray (Formulation #US-00842-179) BASF Personal Care Guards tresses from heat damage and provides a soft hold without stiffness or stickness. Luviset® Clear AT 2, offers lasting hold, humidity resistance and excellent curl retention. It can increase cuticle cell cohesiveness, reducing cuticle cell lifting a...view more Guards tresses from heat damage and provides a soft hold without stiffness or stickness. Luviset® Clear AT 2, offers lasting hold, humidity resistance and excellent curl retention. It can increase cuticle cell cohesiveness, reducing cuticle cell lifting and pore formation to protect hair during heat styling. Nutrilan® Keratin W PP helps fortify the hair shaft, replenishing hair’s natural protein to enhance strength and elasticity. view less
High Gloss Hair Serum (Formulation #CLG.NA-H-130025) BASF Personal Care The High Gloss Hair Serum transports a perfectly groomed effect to hair, leaving it soft, glossy, and frizz free. Cosmedia® Triple C improves viscosity and stability while also adding subtle conditioning. Luviquat® Excellence adheres to the hair fiber and...view more The High Gloss Hair Serum transports a perfectly groomed effect to hair, leaving it soft, glossy, and frizz free. Cosmedia® Triple C improves viscosity and stability while also adding subtle conditioning. Luviquat® Excellence adheres to the hair fiber and provides deep conditioning to damaged hair. Gluadin® WLM Benz and Nutrilan® Keratin W PP work together to help fortify the hair shaft, enhancing its strength and elasticity. view less
High Performance Conditioner (Formulation #US-00760-112A) BASF Personal Care High Performance Conditioner (Formulation #US-00760-112A) is a rich, conditioning formula that restores moisture and shine to dry, damaged hair. This product contains the ingredients DI water, citric acid (Anhydrous 100%), Dehyquart® S 18, Lanette® 18, La...view more High Performance Conditioner (Formulation #US-00760-112A) is a rich, conditioning formula that restores moisture and shine to dry, damaged hair. This product contains the ingredients DI water, citric acid (Anhydrous 100%), Dehyquart® S 18, Lanette® 18, Lanette® 16, Dow Corning 200, Gluadin® WLM Benz, glydant, and fragrance. view less
Ignite Flair Thermal Protection/Anti-Breakage Spray (Formulation #HB-US-18-34344-83) BASF Personal Care Fight fire with a cool formula designed to protect hair from high-temperature torture. This formula uses Luviquat® Supreme AT 1 and Luviset® Clear AT 3 for supreme thermal protection and a light hold. Gluadin® Kera-P LM adds another layer of protection in...view more Fight fire with a cool formula designed to protect hair from high-temperature torture. This formula uses Luviquat® Supreme AT 1 and Luviset® Clear AT 3 for supreme thermal protection and a light hold. Gluadin® Kera-P LM adds another layer of protection in the form of anti-breakage and repairing elements. view less
In/Out Hair Mask (Formulation #HB-US-17-34204-102A) BASF Personal Care A deep treatment keratin mask for repair and prevention of stressed hair. This mask is applied after shampooing, left on for 3 minutes and then rinsed out. Nutrilan® Keratin LM allows for deep penetration into the cortex while also protecting the cuticle ...view more A deep treatment keratin mask for repair and prevention of stressed hair. This mask is applied after shampooing, left on for 3 minutes and then rinsed out. Nutrilan® Keratin LM allows for deep penetration into the cortex while also protecting the cuticle through coating of the tresses. When Cosmedia® Triple C is combined with Emulgade® CM you have a fully functioning conditioner or emulsion with no heat involved. Cosmedia® Triple C is a cationic LDP providing the conditioning and thickening benefit. Emulgade® CM is a P.I.T. emulsion within itself and contains conditioning agents in a liquid form. view less
Jade-Kissed Pomade (Formulation # CLG.NA-H-130012) BASF Personal Care Jade-Kissed Pomade provides soft hold and added texture for a casually cool look. Luviset® Clear AT 2, non-tacky styling polymer, provides strong humidity-resistant hold. Salcare® SC 96 enhances the formulation with additional conditioning and moisturizin...view more Jade-Kissed Pomade provides soft hold and added texture for a casually cool look. Luviset® Clear AT 2, non-tacky styling polymer, provides strong humidity-resistant hold. Salcare® SC 96 enhances the formulation with additional conditioning and moisturizing benefits, while Gluadin® Soy Benz smoothes and protects the hair. Gemtone® Jade and Chione™ HD Crystal Mint combine to create a lustrous hue reminiscent of the delicate intensity of jade. view less
Keep your Beard Thickener (Formulation #HB-US-20-36247-10) BASF Personal Care To achieve a full and healthy-looking beard, sometimes a little extra help is needed. This formula features a conditioning powerhouse of ingredients including Dehyquart® C4046 and Cosmedia® Ultragel 300, along with Trichogen™ Veg for added density and ful...view more To achieve a full and healthy-looking beard, sometimes a little extra help is needed. This formula features a conditioning powerhouse of ingredients including Dehyquart® C4046 and Cosmedia® Ultragel 300, along with Trichogen™ Veg for added density and fullness. To help lightly hold the beard in place and allow for added styling , the formula incorporates Luviskol® K30 Super Solution. Say goodbye to those patchy beards! view less
Keeping Tabs Hair Cleanser (Formulation #HB-US-19-31198-51) BASF Personal Care A new cleansing format in the form of a tablet addressing the need for sustainable products that are easy to use , convenient and waterless. The tablet form is convenient due to its size, portability and ease of use. Readily dissolvable upon contact with ...view more A new cleansing format in the form of a tablet addressing the need for sustainable products that are easy to use , convenient and waterless. The tablet form is convenient due to its size, portability and ease of use. Readily dissolvable upon contact with water with little to no force required, this cleansing tablet was made possible by carefully selecting key ingredients that could be compressed into a tablet yet soluble in water. view less
Leave it In and Let it Werk Conditioner (Formulation #HB-US-20-35887-53) BASF Personal Care For those times when your curls or coils need a little more love, Leave it in and Let it Werk comes to the rescue providing moisture, detangling, conditioning, and frizz control benefits.Our conditioning polymer, Dehyquart® CC6 provides brittle and dry lo...view more For those times when your curls or coils need a little more love, Leave it in and Let it Werk comes to the rescue providing moisture, detangling, conditioning, and frizz control benefits.Our conditioning polymer, Dehyquart® CC6 provides brittle and dry locks the conditioning it needs to soften and prepare the hair for styling.Dehyquart® C4046, a conditioning additive, helps further improve hair slip with a hydration boost. This Leave-In can be used alone or layered with the Gel Styler for hold and definition or the Styling Butter for volume and definition in any style. view less
Leave-in Conditioning Lotion (Formulation #HB-US-22-36524-08) BASF Personal Care This conditioning lotion features Cosmedia® Ultragel 300 polymer to help softens hair, smooths cuticles, and provide frizz protection to keep curls manageable, defined, and bouncy. In addition, it helps restore and balance hair to give optimal hydration t...view more This conditioning lotion features Cosmedia® Ultragel 300 polymer to help softens hair, smooths cuticles, and provide frizz protection to keep curls manageable, defined, and bouncy. In addition, it helps restore and balance hair to give optimal hydration to your curls and coils. view less
Leave-In Keratin Conditioning Treatment (Formulation #US-00840-201) BASF Personal Care Infused with proteins that penetrate deep into the hair's cortex to fortify and protect, this multifunctional formula provides silicone-free conditioning to detangle and de-frizz for smooth, silky hair. Cosmedia® Triple C improves viscosity and stability ...view more Infused with proteins that penetrate deep into the hair's cortex to fortify and protect, this multifunctional formula provides silicone-free conditioning to detangle and de-frizz for smooth, silky hair. Cosmedia® Triple C improves viscosity and stability while also adding subtle conditioning. Luviquat® Excellence adheres to the hair fiber and provides deep conditioning to damaged hair. view less
Long Hold Style Extender (Formulation #HB-US-15-32867-123) BASF Personal Care A versatile styling option that goes on like a serum and leaves hair strong, smooth, and vibrant. Luviset® One and Luviset® Clear AT-3 work together to protect and extend your style, providing optimum holding power and protection against heat and humidity...view more A versatile styling option that goes on like a serum and leaves hair strong, smooth, and vibrant. Luviset® One and Luviset® Clear AT-3 work together to protect and extend your style, providing optimum holding power and protection against heat and humidity. Leave your hair looking soft and glamorous all day and all night long. view less
Low Water, High Foam Cleansing Paste (Formulation #HB-US-22-36528-88) BASF Personal Care This low-water, high-foam paste provides gentle yet effective cleansing thanks to the addition of Plantapon® LGC Sorb NA , a mild anionic surfactant. The combination of Cetiol® Softfeel, a soft-solid petrolatum alternative, along with a conditioning agent...view more This low-water, high-foam paste provides gentle yet effective cleansing thanks to the addition of Plantapon® LGC Sorb NA , a mild anionic surfactant. The combination of Cetiol® Softfeel, a soft-solid petrolatum alternative, along with a conditioning agent, Dehyquart® Guar N, helps leave hair feeling conditioned and nourished. Gluadin® Kera P LM, a plant-based protein is added to deep micro-penetration to reduce hair surface damage and long-lasting strength. view less
Low Water Shampoo Paste (Formulation #HB-US-22-36528-117) BASF Personal Care Containing less than 20% water, this formula provides a sudsy clean by utilizing the surfactants, Texapon® SFA UP Powder and Plantapon® LGS Sorb NA. It also contains Gluadin® Kera-P LM, a micro-protein that helps penetrate deep into the hair cortex to red...view more Containing less than 20% water, this formula provides a sudsy clean by utilizing the surfactants, Texapon® SFA UP Powder and Plantapon® LGS Sorb NA. It also contains Gluadin® Kera-P LM, a micro-protein that helps penetrate deep into the hair cortex to reduce surface damage and provide long-lasting strength. Cetiol® Softfeel, a soft-solid petrolatum alternative, is also added to help provide great conditioning and nourishing properties. Hair will be left clean, soft, and manageable. view less
Luminous Locks Hair Multi-Tasker (Formulation #HB-US-14-32296-79) BASF Personal Care Beautify your hair from the inside out. This multitasking treatment provides multiple benefits to hair--conditioning, smoothing, detangling, control--while helping rebuild and repair your locks. Cosmedia® Triple C provides a subtle conditioning effect whi...view more Beautify your hair from the inside out. This multitasking treatment provides multiple benefits to hair--conditioning, smoothing, detangling, control--while helping rebuild and repair your locks. Cosmedia® Triple C provides a subtle conditioning effect while enhancing the sensory profile of the formula. Luviquat® PQ 11 AT 1 provides style benefits with conditioning; it helps detangle hair during the drying process while delivering volume and body to the final style. Gluadin® WLM Benz, Gluadin® Soy Benz, and Nutrilan® Keratin W PP offer a triple-level repair system targeting the surface, cuticle and cortex of hair. This cascade of proteins works to repair hair while delivering benefits such as protection, improved combability, enhanced shine and volume, and increased strength. This lightweight formula applies easily through wet hair and can be used on dry hair to help smooth your overall style. view less
Mane Tame Anti-Frizz Cream (Formulation #US-00846-014A) BASF Personal Care Blocks humidity while keeping a soft, sleek, frizz-free look. Luviquat® Supreme AT1 provides outstanding humidity resistance and long lasting hold. In addition, Luviquat® Supreme AT1 has impressive conditioning properties and gives even the finest hair mo...view more Blocks humidity while keeping a soft, sleek, frizz-free look. Luviquat® Supreme AT1 provides outstanding humidity resistance and long lasting hold. In addition, Luviquat® Supreme AT1 has impressive conditioning properties and gives even the finest hair more volume. Cosmedia® Triple C improves viscosity and stability while also adding subtle conditioning. view less
Manipulate Me Defining Wax (Formulation #US-00846-028) BASF Personal Care Delivers medium control and definition to mold and manipulate endless styles. Thickening power and high setting performance is easily achieved with Luvigel® FIT, which works synergistically with Luviset® Clear AT2, a versatile, non-tacky styling polymer, ...view more Delivers medium control and definition to mold and manipulate endless styles. Thickening power and high setting performance is easily achieved with Luvigel® FIT, which works synergistically with Luviset® Clear AT2, a versatile, non-tacky styling polymer, in this formulation. Gluadin® R Benz improves strength and styling control. view less
MANipulative Hair Styler (Formulation #HB-US-14-32296-105) BASF Personal Care Creative. Classic. Polished. Refined. Words that identify you and your style. Why not have your hair equally reflect who you are… This creamy styler allows you to easily MANipulate your hair into the style you desire. Based on a combination of waxes and e...view more Creative. Classic. Polished. Refined. Words that identify you and your style. Why not have your hair equally reflect who you are… This creamy styler allows you to easily MANipulate your hair into the style you desire. Based on a combination of waxes and emollients this workable cream can easily be used on wet or dry hair. Luviset® Clear AT 2 provides very strong hold with extremely low tack even in humid conditions. For those who like to use some heat, Luviset® Clear AT 2 provides a shield to protect hair during thermal styling. A combination of effect pigments--Gemtone® Moonstone G004 and Chione™ HD Metric Violet S530V--delivers a hip shade of purple to help provide sheen to dark hair, blend away greys, and counter discoloration in lighter shades. Distribute well through hands before applying. view less
Medium Hold 55% VOC Pump Spray Featuring Luvimer® 100P and Luviskol® Plus (Formulation #AH1117-17) BASF Personal Care Medium Hold 55% VOC Pump Spray Featuring Luvimer® 100P and Luviskol® Plus (Formulation #AH1117-17) is a 55% VOC pump spray that provides a classic crunch hold and good curl retention.
Medium Hold 55% VOC Pump Spray Featuring Luviset® P.U.R. and Luviset® Clear (Formulation #AW 3079) BASF Personal Care Medium Hold 55% VOC Pump Spray Featuring Luviset® P.U.R. and Luviset® Clear (Formulation #AW 3079) is a 55% VOC pump spray that features Luviset® P.U.R. This anionic polymer provides flexible and elastic hold with excellent curl retention and high humidit...view more Medium Hold 55% VOC Pump Spray Featuring Luviset® P.U.R. and Luviset® Clear (Formulation #AW 3079) is a 55% VOC pump spray that features Luviset® P.U.R. This anionic polymer provides flexible and elastic hold with excellent curl retention and high humidity resistance. It is user friendly because there is no need to neutralize and does not thicken water at high solids level allowing good spray pattern. Luviset® Clear is a non-ionic polymer that gives crunchy and stiff hold, high humidity resistance and very low tack. The combination of these polymers allows flexibility and crunchy feel. view less
Medium Hold Aerosol Spray Featuring Luviset® P.U.R. (Formulation #AW3102) BASF Personal Care Medium Hold Aerosol Spray Featuring Luviset® P.U.R. (Formulation #AW3102) is a cost effective 55% VOC aerosol spray that provides flexible memory hold, good curl retention, and good sprayability.
Medium Hold Styling Gel (Formulation #US-00842-202) BASF Personal Care A crystal clear hair gel that provides strong hold and clean definition with very low tack. The formula is based on Luviset® Clear AT2, a non-ionic hair setting polymer, which offers lasting hold and humidity resistance. Thickening power and high setting ...view more A crystal clear hair gel that provides strong hold and clean definition with very low tack. The formula is based on Luviset® Clear AT2, a non-ionic hair setting polymer, which offers lasting hold and humidity resistance. Thickening power and high setting performance is easily achieved with Luvigel® FIT, which works synergistically with Luviset® Clear AT2 in this formulation. view less
Melting Snow Conditioner (Formulation #HB-US-16-34221-85) BASF Personal Care This well-crafted conditioner contains nourishing flakes that melts onto hair, providing extraordinary conditoning benefits. Cetiol® Ultimate gives the shine, while our new low molecular weight protein Gluadin® Kera P-LM helps strengthen and fortify. Lipo...view more This well-crafted conditioner contains nourishing flakes that melts onto hair, providing extraordinary conditoning benefits. Cetiol® Ultimate gives the shine, while our new low molecular weight protein Gluadin® Kera P-LM helps strengthen and fortify. Lipofructyl™ Argan LS 9779 offers additional moisturizing benefits. The snow melting flakes are created using Cetiol® SB 45, and Rheocare® CPlus is responsible for the innovative gel suspension network. Let it snow, let it condition! view less
Memory Magic Hair Spray Featuring Luviset® P.U.R. (Formulation #AW 2156) BASF Personal Care This 55% VOC pump spray features Luviset® P.U.R., an anionic polymer that provides flexible and elastic hold with excellent curl retention and high humidity resistance. Luviset® Clear AT 2 is a non-ionic polymer that gives crunchy and stiff hold, high hum...view more This 55% VOC pump spray features Luviset® P.U.R., an anionic polymer that provides flexible and elastic hold with excellent curl retention and high humidity resistance. Luviset® Clear AT 2 is a non-ionic polymer that gives crunchy and stiff hold, high humidity resistance, and very low tack. Combination of these polymers allows flexibility and crunchy feel. view less
Men's Cleansing Shampoo (Formulation #HB-US-15-32867-146) BASF Personal Care This formulation is for an everyday cleansing shampoo, featuring Standapol® ES-2 and Dehyton® AO 45, that delivers exceptional foam and rinsability. Salcare® Super 7, a liquid cationic polymer, helps to condition and seal the cuticle.
Mighty Mousse Featuring Luviquat® Hold (Formulation #AW2093) BASF Personal Care Mighty Mousse Featuring Luviquat® Hold (Formulation #AW2093) is a 6% VOC aerosol mousse that provides a strong hold, excellent foam, and long lasting curl retention.
Moisture Restore Argan Conditioner (Formulation #US-00813-174) BASF Personal Care Moisture Restore Argan Conditioner (Formulation #US-00813-174) contains the ingredients DI water, glycerin, Cosmedia® Ultragel® 300, Dehyquart® A CA, Lipofructyl™ Argan LS 9779, Litchiderm™ LS 9704, Clara 157040, glydant, orange #4 Dye (1% solution), and ...view more Moisture Restore Argan Conditioner (Formulation #US-00813-174) contains the ingredients DI water, glycerin, Cosmedia® Ultragel® 300, Dehyquart® A CA, Lipofructyl™ Argan LS 9779, Litchiderm™ LS 9704, Clara 157040, glydant, orange #4 Dye (1% solution), and citric acid (50%). view less
Mold & Hold Pomade (Formulation #US-00842-201) BASF Personal Care Mold & Hold Pomade (Formulation #US-00842-201) is a versatile styling product lets you sculpt, mold, and define hair with a slight sheen.
Moringa Oil Hair and Body Mist (Formulation #SC-US-15-33114-93) BASF Personal Care This all-over spray is inspired by nature and provides quick hydration, leaving a silky skin feel and a dewy glow. Lipofructyl™ MO moringa oil comes from the "miracle tree" and is known widely for its moisturizing and nutritional benefits, while Cetiol®...view more This all-over spray is inspired by nature and provides quick hydration, leaving a silky skin feel and a dewy glow. Lipofructyl™ MO moringa oil comes from the "miracle tree" and is known widely for its moisturizing and nutritional benefits, while Cetiol® Ultimate is a 100% natural-based emollient that spreads quickly and leaves a dry, powdery finish on the skin. view less
Natural Deep Conditioner (Formulation #HB-US-22-36524-49) BASF Personal Care A rinse-off hair mask featuring natural ingredients that soften hair and smooths cuticles for good curl manageability. Featuring a sustainable soft-solid petrolatum alternative, Cetiol® SoftFeel, to help heal and hydrate for healthy-looking hair.
Nourish and Soothe Conditioning Treatment for Hair and Scalp (Formulation #US-00813-208) BASF Personal Care Nourish and Soothe Conditioning Treatment for Hair and Scalp (Formulation #US-00813-208) is a leave-in conditioning treatment formulation that contains DI water, glycerin, Cutina® PES, Cetiol® Sensoft, Plantaren® 1200 N UP, glydant, and various other ingr...view more Nourish and Soothe Conditioning Treatment for Hair and Scalp (Formulation #US-00813-208) is a leave-in conditioning treatment formulation that contains DI water, glycerin, Cutina® PES, Cetiol® Sensoft, Plantaren® 1200 N UP, glydant, and various other ingredients. view less
Nourishing Care Conditioner Paste (Formulation #HB-US-22-36528-84) BASF Personal Care A conditioning paste that provides nourishment and moisture to the hair. Featuring a combination of Cetiol® SB 45, a natural shea butter, along with Cetiol® Softfeel, a soft-solid petrolatum alternative, this silicone-alternative formula leaves the hair f...view more A conditioning paste that provides nourishment and moisture to the hair. Featuring a combination of Cetiol® SB 45, a natural shea butter, along with Cetiol® Softfeel, a soft-solid petrolatum alternative, this silicone-alternative formula leaves the hair feeling soft and healthy. The addition of a cationic emulsifier, Dehyquart® S-18 NA aids in easy combability and detangling while Cosmedia® Ultragel 300 acts as a stabilizing agent while also adding to the rich yet soft sensory profile. view less
NPA Conditioner (Formulation #US-00760-133) BASF Personal Care NPA Conditioner (Formulation #US-00760-133) is a hair conditioning formulation, and contains Cellulose Gum 9M31XF, Veegum Pure, Natural Organic Exotic Fragrance, Lipofructyl™ Argan LS 9779, Lanette® 18, and various other ingredients.
Nutrient Infused Treatment Mask (Formulation #HB-US-24-36782-3) BASF Personal Care Nourish & tame your texture with the Nutrient Infused Treatment Mask, designed to free your tangles and provide moisturization. Peptaide 4.0, a peptide matrix enabled by AI technology, helps to support a healthy scalp and provides moisturization benefits ...view more Nourish & tame your texture with the Nutrient Infused Treatment Mask, designed to free your tangles and provide moisturization. Peptaide 4.0, a peptide matrix enabled by AI technology, helps to support a healthy scalp and provides moisturization benefits to brittle curls & coils. Cetiol Softfeel and Cetiol C5 work together to deliver unparalleled nourishment and hydration to your hair, leaving it feeling silky smooth, and soft to the touch. Make the Nutrient Infused Treatment Mask a necessary part of your wash day. view less
Nutritive Scalp Treatment (Formulation #US-00840-031) BASF Personal Care Nutritive Scalp Treatment (Formulation #US-00840-031) contains the ingredients DI water, Cetiol® HE, Eumulgin® L, Trichogen™ VEG UL LS 9922, Mellidyn™ LS 9834, Denatured Ethyl Alcohol, Plantapon® LC-7, Clara 157040, Glydant, and Sodium Hydroxide (20%).
Oil Cleansing Shampoo (Formulation #US-00660-129) BASF Personal Care This unique treatment shampoo maintains a necessary moisture balance and enhances hair's natural gloss. Plantapon® AF effectively cleanses dry, brittle hair while three powerful emollients smooth the hair shaft, providing intense moisture and brilliant sh...view more This unique treatment shampoo maintains a necessary moisture balance and enhances hair's natural gloss. Plantapon® AF effectively cleanses dry, brittle hair while three powerful emollients smooth the hair shaft, providing intense moisture and brilliant shine. The oils heal and hydrate, and hair is left feeling ultra soft and incredibly healthy. view less
Opposites Attract Styling Mousse (Formulation #HCNA 1080) BASF Personal Care Opposites Attract Styling Mousse (Formulation #HCNA 1080) is a 6% VOC aerosol mousse provides medium, pliable hold; good curl retention, with whipped cream consistency.
Power Play Shaping Gel (Formulation #HB-US-14-32871-46) BASF Personal Care This formulation produces a shaping gel featuring Ultrahold® Power as a hair fixative.
Prime Condition Styling Foundation (Formulation #US-00846-034) BASF Personal Care Lay the foundation for lasting locks. This versatile formula increases overall manageability and boosts performance of styling products to keep your hair in prime condition. Gluadin® WLM Benz and Gluadin® Soy Benz strengthen, protect, and improve styling ...view more Lay the foundation for lasting locks. This versatile formula increases overall manageability and boosts performance of styling products to keep your hair in prime condition. Gluadin® WLM Benz and Gluadin® Soy Benz strengthen, protect, and improve styling control. Luviquat® Supreme AT 1 leaves hair feeling smooth, improves combability, and increases volume for fine hair – styling and conditioning in a single product. view less
Pro-Pair Treatment Serum (Formulation #HB-US-17-34221-127) BASF Personal Care A leave on treatment serum featuring micro-protein repair and protection. Gluadin® Kera P LM is a vegan, gluten free protein that allows for deep penetration into the cortex while also protecting the cuticle through coating of the tresses. Cosmedia® Ultra...view more A leave on treatment serum featuring micro-protein repair and protection. Gluadin® Kera P LM is a vegan, gluten free protein that allows for deep penetration into the cortex while also protecting the cuticle through coating of the tresses. Cosmedia® Ultragel 300 is a cationic polymer used as a rheology modifier/ thickener. In combination with Cetiol® C5, silicone alternative enhanced conditioning is achieved. This is a non-tacky formula that spreads easily during application. view less
ProtecTress Blow Dry Cream (Formulation #HB-US-14-32296-78) BASF Personal Care Protect your tresses while achieving smooth, sleek hair that is free of frizz. This blow dry cream uses Luviset® Clear AT 2 to protect hair from the heat of blow dryers and flat irons while creating a block against humidity to help maintain your sleek sty...view more Protect your tresses while achieving smooth, sleek hair that is free of frizz. This blow dry cream uses Luviset® Clear AT 2 to protect hair from the heat of blow dryers and flat irons while creating a block against humidity to help maintain your sleek style all day. Luviquat® PQ 11 AT 1 helps detangle the hair during the drying process while delivering volume and body to the final style. Lipofructyl® Argan LS 9779 fortifies the hair giving it brightness, softness and a silky effect. view less
Pure Shine Glossing Mist (Formulation #US-00846-020) BASF Personal Care The perfect finishing touch to any style! The silicone-free formula delivers the perfect combination of emollients – including Cetiol® C5, Cetiol® Sensoft, and Moroccan Argan Oil (Lipofructyl® Argan LS 9779). Just a small amount will tame frizz, boost gl...view more The perfect finishing touch to any style! The silicone-free formula delivers the perfect combination of emollients – including Cetiol® C5, Cetiol® Sensoft, and Moroccan Argan Oil (Lipofructyl® Argan LS 9779). Just a small amount will tame frizz, boost glossiness, and enhance overall manageability. view less
Purely Simple Shampoo (Formulation #HB-US-16-33871-97) BASF Personal Care Getting clean, healthy-looking hair doesn't have to be complicated. Achieve clear, conditioned formulations with Dehyquart® Guar TC. Plantasil® 4V provides an extra conditioning boost and helps give hair a conditioned and managable look.
Raise the Bar Solid Shampoo (Formulation #HB-US-19-32256-67) BASF Personal Care Erase the dirt, while rasiing the bar with a solid format, bar shampoo. This low water containing formulation also allows for an environomentally friendly alternative to standard packaging. Jordapon® SCI Powder and Plantaren® 818 UP provide a mild cleanse...view more Erase the dirt, while rasiing the bar with a solid format, bar shampoo. This low water containing formulation also allows for an environomentally friendly alternative to standard packaging. Jordapon® SCI Powder and Plantaren® 818 UP provide a mild cleanse with a luxurious, dense, high foam. A carefully selected, naturally derived conditioning package includes Dehyquart® Guar HP, Lamesoft® PO 65, Cetiol® SB 45. view less
Refreshing Scalp Hydro Serum (Formulation #HB-US-24-36782-5) BASF Personal Care Refreshing Scalp Hydro Serum is a scalp treatment tested on consumers with protective styles to provide hydration and nourishment to the scalp. Featuring, the bioactive ingredient, Rambuvital, an upcycled Rambutan seed extract that moisturizes the scalp a...view more Refreshing Scalp Hydro Serum is a scalp treatment tested on consumers with protective styles to provide hydration and nourishment to the scalp. Featuring, the bioactive ingredient, Rambuvital, an upcycled Rambutan seed extract that moisturizes the scalp and prevents odor from sticking to hair. Also formulated with Verdessence Alginate and Verdessence Xanthan, sustainable biopolymers that give the serum its light and gel-like consistency. Cetiol C5 and Myritol 331 N are emollients that work in combination to hydrate the scalp. This scalp serum helps to reduce dryness and irritation. It also supports healthy hair by nourishing the scalp and creating an optimal environment for hair follicles. This formulation helps to deeply moisturize a parched scalp, leaving it feeling refreshed and feeling rejuvenated. view less
Repairing Shampoo with Lamesoft® Care (Formulation #US-00762-113) BASF Personal Care Repairing Shampoo with Lamesoft® Care (Formulation #US-00762-113) contains the ingredients Texapon® N 70 NA, Dehyton® PK 45, Lamesoft® Care, Jaguar C 13 S, Gluadin® WLM Benz, sodium chloride, Arlypon® F, citric acid (50%), preservative, fragrance, dye, an...view more Repairing Shampoo with Lamesoft® Care (Formulation #US-00762-113) contains the ingredients Texapon® N 70 NA, Dehyton® PK 45, Lamesoft® Care, Jaguar C 13 S, Gluadin® WLM Benz, sodium chloride, Arlypon® F, citric acid (50%), preservative, fragrance, dye, and water. view less
Replenished Moisture Conditioning Cleanser (Formulation #HB-US-14-32261-145) BASF Personal Care Replenish your hair with lightweight moisture. This silicone-free, creamy conditioning cleanser gently cleanses hair while delivering a unique microemulsion of oils that provide weightless conditioning and improved manageability. Plantasil® Micro, a trans...view more Replenish your hair with lightweight moisture. This silicone-free, creamy conditioning cleanser gently cleanses hair while delivering a unique microemulsion of oils that provide weightless conditioning and improved manageability. Plantasil® Micro, a transparent microemulsion, is a natural alternative to existing silicone-based technologies. This synergistic surfactant-oil system enables high amounts of oil to be incorporated into shampoo formulas while providing excellent conditioning performance. view less
Replenishing Conditioner (Formulation #US-00840-013) BASF Personal Care Replenishing Conditioner (Formulation #US-00840-013) contains Plantaren® 1200 N UP, Cutina® PES, Dehyquart® A CA, Lanette® O, Cetiol® CC, glydant Plus, Cosmedia® Triple C, and various other ingredients.