Who responsibly solves for planet-positive beauty? We do.
Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
Formulated specifically for color treated hair, this sulfate free shampoo is formulated with color seal technology to gently clean and condition hair, while helping to retain the vibrancy and shine of freshly colored hair.
A fresh, hydrating lotion that leaves the skin feeling soft and nourished. This lightweight lotion moisturizes and helps protect the skin from environmental stressors such as certain airborne pollutants. Does not contain silicones.
Playful aerosol format that delivers a whipped cream-like mousse with a smooth and fresh application. This fun, light formulation leaves the skin feeling hydrated and nourished while helping to protect the skin from environmental stressors such as certain...view more
Playful aerosol format that delivers a whipped cream-like mousse with a smooth and fresh application. This fun, light formulation leaves the skin feeling hydrated and nourished while helping to protect the skin from environmental stressors such as certain airborne pollutants. Does not contain silicones. view less
This daily face care applies softly and absorbs nicely, leaving the skin feeling moisturized and comfortable. This can be used as a morning multitasker across genders for lightweight feel and heavyweight environmental defense.
The ultimate hydrating lotion that leaves hands feeling soft and nourished. This lightweight lotion moisturizes and helps protect the skin from environmental stressors such as certain airborne pollutants. Does not contain silicones.
An ultra-light styling lotion for city dwellers created to address hair and scalp concerns associated with everyday air pollution and UV stress. This white, ultra-light and fresh prototype formulation has been shown to reduce hair damage. It contains ingr...view more
An ultra-light styling lotion for city dwellers created to address hair and scalp concerns associated with everyday air pollution and UV stress. This white, ultra-light and fresh prototype formulation has been shown to reduce hair damage. It contains ingredients associated with improved scalp health and comfort. The city shield ultra-light styling lotion is easy to apply, it penetrates easily into the scalp and spreads softly on the hair without leaving any residues on the scalp and hair. view less
Everyone loves a classic and this formulation delivers the rheology characteristics of a common alcohol-based hand sanitizer. It offers minimal after feel and dries quickly on hands.
Now, more than ever, we need to keep our hands free of germs. This hand sanitizer kills common germs as it users 70% alcohol. With the addition of a naturally-derived thickener, the formulation is easily-applied, offers full coverage and soft feel. To kee...view more
Now, more than ever, we need to keep our hands free of germs. This hand sanitizer kills common germs as it users 70% alcohol. With the addition of a naturally-derived thickener, the formulation is easily-applied, offers full coverage and soft feel. To keep hands hydrated and moisturized, Ashland solvers have also added organic, Fair for Life aloe vera, a well-known and accepted solution for skin hydration and moisturization. view less
A water-based hand sanitizer foam that kills common germs on hands.It gives a dense foam that clings to hands to permit contact time during application.This formulation delivers a rich, luxurious foam thanks to a nature-derived foam enhancer. It combines ...view more
A water-based hand sanitizer foam that kills common germs on hands.It gives a dense foam that clings to hands to permit contact time during application.This formulation delivers a rich, luxurious foam thanks to a nature-derived foam enhancer. It combines two skin conditioning agents.Together, it provides a lubricious and conditioned skin feel. No alcohol, dyes or fragrance. Non-aerosol. view less
An alcohol-based hand sanitizer that goes on smooth, dries quickly and leaves hands refreshed. The combination of Benecel™ E10M HPMC thickener and Ceraphyl™ 31 ester gives a pleasing sensory experience.
This clear purifying scalp treatment shampoo deeply, yet gently cleanses and purifies the scalp to help balance exfoliation and remove flakes–creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed naturally-derived i...view more
This clear purifying scalp treatment shampoo deeply, yet gently cleanses and purifies the scalp to help balance exfoliation and remove flakes–creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed naturally-derived ingredients. view less
This natural micellar water is a mild yet effective cleanser and make-up remover. The micelles capture impurities, make-up and sebum from the skin without requiring scrubbing or rinsing. Suitable for all skin types and can be used on face, eyes and lips.
This buttery, rich texture glides onto the skin effortlessly upon application. This non-greasy texture softly envelops the skin while imparting exceptional feel and softness. The skin is left feeling silky and smooth, providing a base for seamless makeup ...view more
This buttery, rich texture glides onto the skin effortlessly upon application. This non-greasy texture softly envelops the skin while imparting exceptional feel and softness. The skin is left feeling silky and smooth, providing a base for seamless makeup application. view less
Based on science and inspired by epigenetic research, this anti-aging serum supports an innovative approach to skin aging. A unique texture that offers the benefits of both a serum and an oil. This formula delivers a smooth application and soft finish, wi...view more
Based on science and inspired by epigenetic research, this anti-aging serum supports an innovative approach to skin aging. A unique texture that offers the benefits of both a serum and an oil. This formula delivers a smooth application and soft finish, without feeling greasy. view less
Washing hands can keep you healthy. After applying soap, it is widely recommended to lather and rub your hands for at least 20 seconds. Need a reminder? This clear hand washing gel features blue color changing encapsulates to support hand hygiene. As you ...view more
Washing hands can keep you healthy. After applying soap, it is widely recommended to lather and rub your hands for at least 20 seconds. Need a reminder? This clear hand washing gel features blue color changing encapsulates to support hand hygiene. As you wash, the soap lather gradually changes from light blue to dark blue to signal when you are ready to rinse. view less
Energize the tooth brushing experience with this anti-cavity toothpaste. The white paste contains blue specks that gradually release blue color during brushing. After brushing, when you spit, it will appear as a blue foam.
Washing hands can keep you healthy. It is widely recommended to lather and rub your hands, after applying soap, for at least 20 seconds. Need a reminder? This clear hand washing gel features blue colour changing encapsulates. As you wash, the soap lather ...view more
Washing hands can keep you healthy. It is widely recommended to lather and rub your hands, after applying soap, for at least 20 seconds. Need a reminder? This clear hand washing gel features blue colour changing encapsulates. As you wash, the soap lather gradually changes from light blue to dark blue to signal when you are ready to rinse. view less
A luxurious high-performance conditioner, manufactured in a minimal heating process; that delivers a long-lasting conditioning effect that lasts all week long.
Take care of your smile with this COSMOS*-compliant toothpaste. It cleans teeth thanks to natural minerals; freshens breath with natural peppermint and soothes gums with ethically-farmed Puraloe™ aloe vera. The nature-derived thickener system, from sustai...view more
Take care of your smile with this COSMOS*-compliant toothpaste. It cleans teeth thanks to natural minerals; freshens breath with natural peppermint and soothes gums with ethically-farmed Puraloe™ aloe vera. The nature-derived thickener system, from sustainable cellulose2aids stand-up; binds water and gives desirable flow products. All the ingredients have been purposefully selected to give maximum efficacy. Your smile will dazzle, and the planet will smile with you. view less
This rich, 2-in-1 cream can be applied onto the shaven area of a man's face and worked through a wet or dry beard for weightless frizz control and conditioning. AquaStyle™ SH-100 polymer helps styles, shapes, and tames the beard. The unique blend of ProLi...view more
This rich, 2-in-1 cream can be applied onto the shaven area of a man's face and worked through a wet or dry beard for weightless frizz control and conditioning. AquaStyle™ SH-100 polymer helps styles, shapes, and tames the beard. The unique blend of ProLipid™ 151 lamellar gel, Shea Butter and natural oils provide optimum conditioning and softens the facial hair without a greasy after-feel. Its shear thinning properties attributed from the lamellar gel network makes this cream easy to spread through the beard and onto the skin where Vital ET™ and Oxygenated Glycerol Triesters D™ biofunctionals penetrate and nourish the skin providing anti-inflammatory, anti-itch, and soothing properties to sensitive skin. view less
For skin that looks rested and renewed when you awake from slumber, try this novel formulation with a surprising texture that transforms into a smooth cream that melts on the skin upon application. This unique butter-in-gel texture provides instant, lasti...view more
For skin that looks rested and renewed when you awake from slumber, try this novel formulation with a surprising texture that transforms into a smooth cream that melts on the skin upon application. This unique butter-in-gel texture provides instant, lasting hydration and resets the skin with a fresh feel and matte finish. For use as a moisturizer or eye cream or night cream for normal and combined skin or after sun exposure. view less
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and pr...view more
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and provide a homogeneous cream after simple at-home steps. The cream can be personalized for different skin types or environments by adding more or less water. Each mold is preservative free and designed for a single use on the day of mixing. view less
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and pr...view more
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and provide a homogeneous cream after simple at-home steps. The cream can be personalized for different skin types or environments by adding more or less water. Each mold is preservative free and designed for a single use on the day of mixing. view less
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and pr...view more
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and provide a homogeneous cream after simple at-home steps. The cream can be personalized for different skin types or environments by adding more or less water. Each mold is preservative free and designed for a single use on the day of mixing. view less
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and pr...view more
The playful, waterless, solid mold is designed to be transformed into a cream by consumers at home and tailored to their skin needs. Carefully selected structurants, polymers, emollients and an emulsifier ensure the mold’s integrity during handling and provide a homogeneous cream after simple at-home steps. The cream can be personalized for different skin types or environments by adding more or less water. Each mold is preservative free and designed for a single use on the day of mixing. view less
Create bouncy, defined curls and voluminous styles that last all-day. This creamy mousse spreads easily through the hair to provide style and control to hair without stickiness. It provides style durability and humidity protection for long-lasting, frizz ...view more
Create bouncy, defined curls and voluminous styles that last all-day. This creamy mousse spreads easily through the hair to provide style and control to hair without stickiness. It provides style durability and humidity protection for long-lasting, frizz free curls. Suitable for blow outs to create bounce and fullness or for enhancing curl definition. view less
This mousse texture applies very fresh and leaves a very matte feel on the skin. This bouncy cream is achieved by combining FlexiThix™ with Sodium Polyacrylate and Titanium Dioxide.
Energize your oral care beauty routine with this lightweight serum that delivers the power of saffron flowers to soothe and protect your gums for a radiant, healthy smile.It brings the power of nature, with 93% natural origin content, to reinforce gums to...view more
Energize your oral care beauty routine with this lightweight serum that delivers the power of saffron flowers to soothe and protect your gums for a radiant, healthy smile.It brings the power of nature, with 93% natural origin content, to reinforce gums to fight daily stresses. Apply a few drops directly to the gum as part of your daily beauty routine. view less
Revive your skin every day with this protective face cream that is light enough for daily use. Contains nature-derived moisturizers and extracts that renew your skin and enhance its glow. This soft cream provides broad spectrum SPF 30 protection and defen...view more
Revive your skin every day with this protective face cream that is light enough for daily use. Contains nature-derived moisturizers and extracts that renew your skin and enhance its glow. This soft cream provides broad spectrum SPF 30 protection and defends from pollution. For healthy-looking skin, use this lightweight multitasker that delivers heavyweight environmental protection and well aging benefits. view less
A traditional highly conditioning shampoo with naturally-derived polysaccharide biopolymers for rheology modification, suspension, stabilization and conditioning.
Define your curls with this unique curling cream that conditions and shapes your hair without weighing it down. Formulated with Polysurf™ 67 CS and AquaStyle™ 300 N to provide controlled definition and associative thickening via hydrophobe interactions. B...view more
Define your curls with this unique curling cream that conditions and shapes your hair without weighing it down. Formulated with Polysurf™ 67 CS and AquaStyle™ 300 N to provide controlled definition and associative thickening via hydrophobe interactions. Balanced with ProLipid™ 161 lamellar gel, shea butter and natural oils for nourishing and moisturizing to deliver this unique cream-gel formula. Curls remain smooth with anti-frizz shape definition under high humidity conditions. Apply evenly through clean, towel- dried hair. Style as usual and allow curls to air dry or blow dry with diffuser. view less
Defined by nature™ concentrated powder shampoo is about 4 x concentrated so you only need a pinch of product for each wash. it is perfect for travel and specifically formulated to dissolve quickly and clean all hair types. Apply directly to wet hair, mass...view more
Defined by nature™ concentrated powder shampoo is about 4 x concentrated so you only need a pinch of product for each wash. it is perfect for travel and specifically formulated to dissolve quickly and clean all hair types. Apply directly to wet hair, massage and rinse. view less
Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for trav...view more
Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for travel. Customizable hold -to use mix powder with water. For super stiff hold, mix 1 part powder, 3 partwater. For less stiffness, use less powder, more water. view less
Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all...view more
Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all types of curls. Nature-derived ingredients provide manageability, strengthening, anti-frizz, and curl definition. view less
Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during st...view more
Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during styling; durable hold in all weather, reduced static flyaways and frizz, and a natural lightweight feel during wear. view less
Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-der...view more
Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-derived and biodegradable. During style creation, it provides excellent moldability and texture without tackiness. During wear, it brings gloss, volume, weather, and humidity resistance. Additionally, it can be used equally well in wet or dry hair. view less
Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz cont...view more
Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz control in all weather and can be used for volume control or to create extreme styles with short hair. view less
This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in toug...view more
This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in tough weather conditions, such as hot humid climates. view less
Buttery cream makes dreams of smooth skin come true. It melts on the skin to deliver a powdery finish and indulges skin, leaving it feeling pleasantly soft, smooth and nourished with a flawless skin tone.
A very rich and buttery texture achieved by the c...view more
Buttery cream makes dreams of smooth skin come true. It melts on the skin to deliver a powdery finish and indulges skin, leaving it feeling pleasantly soft, smooth and nourished with a flawless skin tone.
A very rich and buttery texture achieved by the combination of ProLipid™ 141 lamellar gel, carious long chain Ceraphyl™ esters and Natrosol™ Plus 330 CS HMHEC. This very rich cream spreads well on the skin due to the addition of Natrosol Plus 330 CS HMHEC to the formulation and delivers exceptional skin feel without the waxy touch of traditional butters. view less
Hydrate hands with this rich, luxurious cream that leaves hands feeling soft, smooth, and nourished. This buttery texture melts on the skin upon application to indulge dry hands with a powdery, velvety finish.
This luxurious and silky gel cream delivers a unique skin care experience with a very low level of elastomers. An innovative formulation that delivers freshness upon application with a rich rub out. After application, this formula leaves skin looking radi...view more
This luxurious and silky gel cream delivers a unique skin care experience with a very low level of elastomers. An innovative formulation that delivers freshness upon application with a rich rub out. After application, this formula leaves skin looking radiant, feeling smooth and ultra-comfortable with a powdery touch. The texture is non-greasy and has an exceptionally soft after feel. view less
Create weightless, defined waves and curls that last all day. This light and airy non-aerosol mousse spreads easily through the hair to provide style and control to hair without stickiness. It helps encourages curl formation and provides style durability ...view more
Create weightless, defined waves and curls that last all day. This light and airy non-aerosol mousse spreads easily through the hair to provide style and control to hair without stickiness. It helps encourages curl formation and provides style durability and humidity protection for long-lasting, frizz free curls. view less
Pamper your skin with this deliciously rich, luxurious night cream that leaves skin feeling soft, smooth and nourished. This buttery texture melts on the skin upon application to indulge dry skin with a powdery, velvety finish without the waxy feel of tra...view more
Pamper your skin with this deliciously rich, luxurious night cream that leaves skin feeling soft, smooth and nourished. This buttery texture melts on the skin upon application to indulge dry skin with a powdery, velvety finish without the waxy feel of traditional butters. Awaken from sleep with skin that has been renewed and re-set for the day. view less
This daily face, oil-in-water (O/W), cream applies softly and absorbs nicely, leaving the skin feeling smooth and comfortable. This can be used as a morning multitasker across genders for lightweight feel and heavyweight environmental defense.
This very light and thin oil-in-water (O/W) emulsion applies effortlessly on the skin. It quickly absorbs into the skin, leaving behind a soft and comfortable feel. This water-resistant, high protection formulation was designed to apply smoothly on the en...view more
This very light and thin oil-in-water (O/W) emulsion applies effortlessly on the skin. It quickly absorbs into the skin, leaving behind a soft and comfortable feel. This water-resistant, high protection formulation was designed to apply smoothly on the entire body for maximum protection. view less
This touch-up balm is a unique new product from concept. This melts in hands before application to provide accurate coverage and on the spot protection for hard-to-reach and often forgotten areas like the nose, ears, scalp, neck, collar bone and hands.
This turquoise crystalline essence transforms into a white airy foam. The lightweight mousse spreads easily and leaves skin feeling refreshed and soft. Suitable to be used under daily treatment to infuse the skin with marine actives.
Keep teeth strong with this mild-mint sodium fluoride rinse that fights cavities, restores minerals to teeth and strengthens enamel.It is designed with a neutral pH and is preserved with cetylpyridiniumchloride (CPC), a well-established oral care antibact...view more
Keep teeth strong with this mild-mint sodium fluoride rinse that fights cavities, restores minerals to teeth and strengthens enamel.It is designed with a neutral pH and is preserved with cetylpyridiniumchloride (CPC), a well-established oral care antibacterial, and a preservative booster, based on the power of raspberries. view less
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