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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
133 Results
Protective Shampoo (Formulation #10976-94) Ashland This shampoo formulation features Escalol™ HP UV filter.
Clear Revitalizing Shampoo (Formulation #11267-49A) Ashland This shampoo formulation features Captivates™ HC0005 encapsulate.
Color Protection Shampoo (Formulation #10906-131A) Ashland This color protecting shampoo features Styleze™ W-20 polymer.
Sun Shield Shampoo (Formulation #Z309-16) Ashland This formulation utilizes Ceraphyl™ 41 ester, Escalol™ HP, and Optiphen™ MIT Ultra.
Economy - Antidandruff Shampoo (Formulation #Z339-31E) Ashland This formulation utilizes Ashland™ 980 carbomer and Rokonsal™ KS-4 preservative.
rebuild-Rx strengthening shampoo (Formulation #12803-175) Ashland Formulated specifically for damaged hair, this sulfate free shampoo is formulated, to strengthen and restore hair inside and out.
boost-Rx volumizing shampoo (Formulation #12803-177) Ashland Formulated specifically for fine, thin hair, this sulfate free and silicone free shampoo is formulated with volume-boosting ingredients to deliver body, volume and manageability.
Intensive Moisture Softening Shampoo (Formulation #Z309-28) Ashland This formulation utilizes Ceraphyl™ 41 ester, Ceraphyl™ 60 ester, and Escalol™ HP.
ubb™ Deeply Purifying Shampoo Bar (Formulation #Z351-99J) Ashland This un-bottled deeply purifying shampoo bar gently removes grease and grime from the hair, rinsing easily to leave the hair clean and conditioned. It is made with biodegradable surfactants and without the use of silicones or sulfates. ubb™ deeply purifyi...view more This un-bottled deeply purifying shampoo bar gently removes grease and grime from the hair, rinsing easily to leave the hair clean and conditioned. It is made with biodegradable surfactants and without the use of silicones or sulfates. ubb™ deeply purifying shampoo bar pairs perfectly with the uBB™ deeply caring conditioner bar. ubb™ deeply purifying shampoo bar is a highly concentrated, solid and water-free shampoo format which drastically reduces CO2 production during shipping, packaging waste, helping you to protect the environment. view less
Perfectly Balanced Scalp Shampoo (Formulation #M100-SH1605) Ashland This mild high-naturality perfectly balanced shampoois infused with plant peptides (pea and chia) to help rebalance scalp hydration and sebum production, reducing scalp flaking and irritation and leaving the hair soft and manageable.
Orchid Complex Moisturizing Shampoo (Formulation #11185-53-B) Ashland This moisturizing shampoo formulation features Cerasynt™ IP ester.
Mild Clear Conditioning Shampoo [with Conditioneze™ NT-20] Ashland This conditioning shampoo features Conditioneze™ NT-20 cationic solution.
Dandruff Defense Conditioning Shampoo (Formulation #Z-309-1) Ashland This conditioning shampoo featuring Ashland™ 980 Carbomer defends against dandruff.
prep & prime pre-shampoo mask (Formulation #Z351-12CC) Ashland Clear, weightless conditioning formula applied before shampoo to activate long-lasting/durable conditioning and hair repair.
Ultra Compact Sulfate-Free Shampoo (Formulation #Z410-91C) Ashland An ultra-concentrated salon level sulfate-free shampoo, which cares for the scalp and hair. Reduces impact on environment by reducing packaging and carbon emissions from shipping.
10 Effects Ageless Scalp Shampoo (Formulation #M100-SH1618) Ashland This shampoo is luxuriously creamy giving an addictively sensual experience as itglides over the hair, to deliver thecapauxein™g2 biofunctional to the hair and scalp.
Forest Harmony Regrowth Shampoo (Formulation #Z410-78-9A) Ashland Forest therapy is a modern and ancient practice to bring us in harmony with nature and promote well being. This inspired our solvers at Ashland to create this shampoo which reduces environmental stresses on the scalp to give healthier roots and thicker, f...view more Forest therapy is a modern and ancient practice to bring us in harmony with nature and promote well being. This inspired our solvers at Ashland to create this shampoo which reduces environmental stresses on the scalp to give healthier roots and thicker, fuller hair. It is produced using ingredients that respect our forests through up-cycling and sustainable sourcing. This mild and caring shampoo relieves the stresses of the day as you massage the forest therapy botanicals and rich lather into the scalp. view less
chroma-Rx color protection shampoo (Formulation #12803-173) Ashland Formulated specifically for color treated hair, this sulfate free shampoo is formulated with color seal technology to gently clean and condition hair, while helping to retain the vibrancy and shine of freshly colored hair.
Clear Purifying Scalp Treatment Shampoo (Formulation #Z442-81) Ashland This clear purifying scalp treatment shampoo deeply, yet gently cleanses and purifies the scalp to help balance exfoliation and remove flakes–creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed naturally-derived i...view more This clear purifying scalp treatment shampoo deeply, yet gently cleanses and purifies the scalp to help balance exfoliation and remove flakes–creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed naturally-derived ingredients. view less
Regrow-Follicle Renewal Shampoo (Formulation #M100-1400 E2) Ashland A complete range of market-ready scalp care formulations for thinning hair, to boost hair density and strength through follicle renewal. This shampoo is luxuriously creamy giving an addictively sensual experience as it glides over the hair, to deliver the...view more A complete range of market-ready scalp care formulations for thinning hair, to boost hair density and strength through follicle renewal. This shampoo is luxuriously creamy giving an addictively sensual experience as it glides over the hair, to deliver the santalwood™biofunctional to the hair and scalp. view less
Total Rescue-Scalp Soothing Shampoo (Formulation #M100-1400C3) Ashland The total rescue -scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing shampoo infused with a super activated botanical oil offers...view more The total rescue -scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing shampoo infused with a super activated botanical oil offers relief to dry, itchy scalp and leaves your hair soft and manageable. view less
Silicone-Free Shampoo (Formulation #C-H-17006-AN) Ashland This formulation utilizes Ceraphyl™ 41 ester, Liquid Germall™ Plus, and Lubrajel™ CG.
Intensity Premium Hair Strengthening Shampoo (Formulation #Z351-18A) Ashland This formulation utilizes Ceraphyl™ 41 ester, Ceraphyl™ 60 ester, and N-Hance™ 3196 Cationic Guar.
Line-Up Anti-Frizz Shampoo (Formulation #Z346-84) Ashland This formulation utilizes Ceraphyl™ 41 ester, Ceraphyl™ 60 ester, and N-Hance™ 3196 Cationic Guar.
Luxury Color Protection Shampoo-Radiance (Formulation #12632-146) Ashland This formulation utilizes Ashland™ 980 carbomer, Benecel™ E10M HPMC, and N-Hance™ 3215 cationic guar.
urban-Rx pollution protection shampoo (Formulation #12803-209) Ashland Formulated to help prevent pollution induced hair damage due to smoke and air pollution (prevents loss of amido acids in hair, we measure tryptophan loss).
Conditioning Repair Shampoo (Formulation #C-H-17005-AN) Ashland This formulation utilizes Germall™ Plus, Lubrajel™ CG, and N-Hance™ 3196 Cationic Guar.
Diamond - Clear Anti-Dandruff Shampoo (Formulation #Z351-16C) Ashland This formulation utilizes ClearHance™ C conditioning polymer, Ceraphyl™ 41 ester, Ceraphyl™ 60 ester, and Optiphen™ 200.
Gentle Micellar Cleanse & Moisturizing Shampoo (Formulation #Z351-39E) Ashland This formulation utilizes ClearHance™ C conditioning polymer, Ceraphyl™ 60 ester and Optiphen™ 200.
Men Dandruff Defense Conditioning Shampoo (Formulation #Z309-97) Ashland This formulation utilizes Ceraphyl™ 41 ester, Ceraphyl™ 60 ester, and Escalol™ HP.
No Shampoo-Cleansing Conditioner-Glossy (Formulation #12662-11) Ashland This formulation utilizes Conditioneze™-37 PC (E) cationic solution, ChromoHance™ 113 conditioning polymer, and Optiphen™ preservative.
Durable Silicone-Free Moisture Softening Shampoo (Formulation #Z-327-12C) Ashland This moisturizing shampoo is silicone-free and softens hair.
Caring Anti-Dandruff Shampoo with Texturepure™ SA-1 Ingredient Ashland A classic zinc-based anti-dandruff conditioning shampoo with naturally-derived polysaccharide biopolymers for rheology modification, suspension, stabilization and conditioning.
outdoor active-Rx active protection shampoo (Formulation #12803-222A) Ashland Formulated to help prevent UV induced hair damage, this shampoo gently cleans and conditions hair, while forming a UV protecting shield on hair.
Purifying and Conditioning Scalp Treatment Shampoo (Formulation #Z442-69) Ashland This purifying and conditioning scalp treatment shampoo cleanses and purifies the scalp restoring a healthy exfoliation balance and creating a clean scalp foundation for beautiful lustrous hair.
Defined by Nature™ Concentrated Powder Shampoo (Formulation #12900-138K) Ashland Defined by nature™ concentrated powder shampoo is about 4 x concentrated so you only need a pinch of product for each wash. it is perfect for travel and specifically formulated to dissolve quickly and clean all hair types. Apply directly to wet hair, mass...view more Defined by nature™ concentrated powder shampoo is about 4 x concentrated so you only need a pinch of product for each wash. it is perfect for travel and specifically formulated to dissolve quickly and clean all hair types. Apply directly to wet hair, massage and rinse. view less
Refresh Your Style Dry Shampoo Spray (Formulation #12775-84) Ashland Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. This hydroalcoholic dry shampoo...view more Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. This hydroalcoholic dry shampoo with DME propellant delivers consumer-perceivable cleaning with a lower level of polymer. view less
Revive, Refresh, Recharge Dry Shampoo Mousse (Formulation #12775-38F) Ashland Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. Applied like a mousse, this rich, creamy dry shampoo...view more Designed to instantly cleanse, refresh your style, boost volume and add texture all without water. Leaves hair clean with little to no white residue and easy to style and restyle. This unique formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. Applied like a mousse, this rich, creamy dry shampoo foam cleanses the hair without additional water to leave hair looking and feeling clean. Can be used to boost the roots and build volume. view less
Rich and Caring Sulfate-Free Shampoo, with Texturpure™ SA-1 Ingredient (Formulation #Z422-2) Ashland Deeply conditioning shampoo with a mild and caring sulfate-free formulation.
Naturally Oil Rich Conditioning Shampoo with Texturpure™ SA-1 Ingredient (Formulation #Z08-38G) Ashland A naturally-oil rich deep conditioning shampoo, with a luxurious in-shower experience.
Brilliance Clear Shampoo for Oily Hair (Formulation #Z351-10A) Ashland This formulation utilizes ClearHance™ C conditioning polymer, Ceraphyl™ 41 ester, Escalol™ 577, and Optiphen™ 200.
Purity Clear Shampoo for Dry Hair (Formulation #Z351-10H) Ashland This formulation utilizes Ceraphyl™ 41 ester, Escalol™ 577 UV filter, and Optiphen™ 200 preservative.
Super Pearly Sulfate Free Low Surfactant Shampoo (Formulation #Z-327-23) Ashland This sulfate free shampoo features Benecel™ E10M rheology modifier and Optiphen™ MIT Ultra preservative.
Durable Intensive Moisture Softening Shampoo (Formulation #Z-309-94) Ashland This creamy white viscous liquid moisturizes and softens hair.
Pearly Sulfate-Free Low Surfactant Shampoo (Formulation #Z339-81) Ashland This formulation utilizes UltraThix™ 20 polymer and Benecel™ E10M HPMC.
Your Daily Refresh Dry Shampoo Spray (Formulation #12775-89) Ashland Who has time to wash and style their hair every day? Create more “me-time” by simply refreshing second-day hair. Give your hair bouncy, root boosting volume and a finish that rivals freshly washed hair. Designed to instantly cleanse and revive your style...view more Who has time to wash and style their hair every day? Create more “me-time” by simply refreshing second-day hair. Give your hair bouncy, root boosting volume and a finish that rivals freshly washed hair. Designed to instantly cleanse and revive your style without water. Leaves hair clean with little to no white residue and easy to style and restyle. This anhydrous formula does not create a matte finish but rather maintains the vibrancy and sheen of hair color to let your true colors shine through from one day to the next. view less
Sulfate Free [System 3] Softening Shampoo (Formulation #Z309-98) Ashland This formulation utilizes Optiphen™ MIT Ultra, Klucel™ Hydroxypropylcellulose, and CS Grade.
Sulfate Free [System 4] Conditioning Shampoo (Formulation #Z309-58) Ashland This formulation utilizes Optiphen™ MIT Ultra and PolySurf™ 67 CS Cetyl Hydroxyethylcellulose.
Sulfate Free [System 5] Conditioning Shampoo (Formulation #Z309-51) Ashland This formulation utilizes Optiphen™ MIT Ultra and PolySurf™ 67 CS Cetyl Hydroxyethylcellulose.
Sulfate Free [System 6] Conditioning Shampoo (Formulation #Z309-62) Ashland This formulation utilizes Optiphen™ MIT Ultra and Klucel™ Hydroxypropylcellulose, CS Grade.
Exclusive Premium Dandruff Defense Conditioning Shampoo (Formulation #Z339-29F) Ashland This formulation utilizes N-Hance™ BF13 cationic guar, Ashland™ 980 carbomer, and Ceraphyl™ 60 ester.
Excellence - Clear Pre-Shampoo Hair Mask (Formulation #Z351-12S) Ashland This formulation utilizes Ceraphyl™ 60 ester, Optiphen™ BSB-W preservative, and N-DurHance™ AA-2000 conditioning polymer.
Deeply Conditioning Shampoo with Texturpure™ SA-1 Ingredient (Formulation #Z410-40A-1) Ashland A traditional highly conditioning shampoo with naturally-derived polysaccharide biopolymers for rheology modification, suspension, stabilization and conditioning.
Resilience Clear Strengthening Shampoo for Fine Hair (Formulation #Z351-10L) Ashland This formulation utilizes Ceraphyl™ 41 ester, Escalol™ 577 UV filter, and Optiphen™ 200 preservative.
Moisturizing Color Intensity Shampoo [Sulfate-Free]-Gorgeous (Formulation #12632-143) Ashland This formulation utilizes Ashland™ 980 carbomer, Benecel™ E10M HPMC, and N-Hance™ 3215 cationic guar.
Supreme-Clear Sulfate-Free Structured Conditioning Shampoo (Formulation #Z351-24Q) Ashland This formulation utilizes Ceraphyl™ 60 ester and Liquid Germall™ Plus.
Gentle - Sulfate Free Anti Dandruff Silicone Shampoo (Formulation #Z339-17D) Ashland This formulation utilizes Benecel™ E10M HPMC, and Optiphen™ 200 preservative.
Clear Deep Cleansing Shampoo with Gantrez™ S-95 (Formulation #Z309-93) Ashland This formulation utilizes Ceraphyl™ 41, ester Escalol™ 577, and Optiphen™ MIT Ultra.
Sulfate Free [System 7] Low Surfactant Softening Shampoo (Formulation #Z309-90) Ashland This formulation utilizes Optiphen™ MIT Ultra and Benecel™ E10M Hydroxypropyl Methycellulose.
Sulfate Free [System 8] Low Surfactant Softening Shampoo (Formulation #Z327-9) Ashland This formulation utilizes Optiphen™ MIT Ultra and Benecel™ E10M Hydroxypropyl Methycellulose.
New! Repair & Mild Shampoo with n-durhance™ es-repair polymer (Formulation #Z461-35) Ashland A mild repair shampoo contains Ashland's n-durance™ es-repair ingredient. It will provide you a smooth feel and will protect your hair from thermal stress. It repairs split ends and aligns the hair fibers to make your hair more manageable.
Conditioning Shampoo for Damaged Hair with Conditioneze™ 7 (Formulation #10907-43-1) Ashland This formulation utilizes Conditioneze™ 7 cationic solution, Cerasynt™ IP ester, and Liquid Germall™ Plus preservative.
repair & restore overnight treatment mask (Formulation #Z351-50EL) Ashland Apply this clear, lightweight serum to damaged hair overnight to lock in shampoo activated conditioning in the morning. This formula leaves hair soft, smooth and supple.
ubb™ 2-in-1 Conditioning Shampoo Beauty Bar (Formulation #X-36421-42-1) Ashland This un-bottled bar cleanses as it conditions, leaving hair feeling clean, soft and nourished thanks to the combination of sulfate-free cleansing agents, argan oil and Prolipid™ 151 lamellar gel, a plant-derived conditioning agent. It is a water-free bar ...view more This un-bottled bar cleanses as it conditions, leaving hair feeling clean, soft and nourished thanks to the combination of sulfate-free cleansing agents, argan oil and Prolipid™ 151 lamellar gel, a plant-derived conditioning agent. It is a water-free bar that cleans and conditions with just one rinse. The planet will like you for it. view less
Zenix™ 4617 Phosphate Ester Surfactant Ashland
  • INCI Name:
    Oleth-5 Phosphate
Zenix™ 4617 Phosphate Ester Surfactant, an anionic surfactant, is an ethoxylated phosphate ester. When used as part of a shampoo formulation in combination with cationic guar, it improves hair's wet and dry detangling properties and reduces friction, impa...view more Zenix™ 4617 Phosphate Ester Surfactant, an anionic surfactant, is an ethoxylated phosphate ester. When used as part of a shampoo formulation in combination with cationic guar, it improves hair's wet and dry detangling properties and reduces friction, imparting a smooth and silky feel to dry hair. This product does not contain alkyl phenol ethoxylates (APEOs). view less
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Conditioneze™ NT-20 Ashland
  • INCI Name:
    Polyquaternium-28
Conditioneze™ NT-20 is a copolymer of vinylpyrrolidone and methacrylamidopropyl trimethylammonium chloride, supplied as a 20% viscous solution in water. The copolymer delivers excellent wet and dry combability, builds creamy rich lather, imparts body and manageability and does not lead to build-up on hair. It is applied as a conditioning additive for shampoo...view more Conditioneze™ NT-20 is a copolymer of vinylpyrrolidone and methacrylamidopropyl trimethylammonium chloride, supplied as a 20% viscous solution in water. The copolymer delivers excellent wet and dry combability, builds creamy rich lather, imparts body and manageability and does not lead to build-up on hair. It is applied as a conditioning additive for shampoo. It permits cold processing during formulation. view less
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Benecel™ K200M Hydroxypropyl Methylcellulose Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose
Benecel™ K200M Hydroxypropyl Methylcellulose is a high-purity, water-soluble, non-ionic, cellulose ether. Functional properties of the product include reversible hot water gelation, water binding and retention, thickening, film formation, binding, emulsification, suspending and stabilizing abilities. This product is used in the following applications: shampoo...view more Benecel™ K200M Hydroxypropyl Methylcellulose is a high-purity, water-soluble, non-ionic, cellulose ether. Functional properties of the product include reversible hot water gelation, water binding and retention, thickening, film formation, binding, emulsification, suspending and stabilizing abilities. This product is used in the following applications: shampoo, liquid bubble bath concentrate, liquid soap and body wash, hair styling products, and lotions and creams. view less
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Benecel™ E4M polymer Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose
Benecel™ E4M polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a white to ivory powder. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo...view more Benecel™ E4M polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a white to ivory powder. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo, body wash, conditioner, creams/lotions, and shaving creams/gels. view less
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PrimaFlo™ MP3295A polymer Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose
PrimaFlo™ MP3295A polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a liquid dispersion, ivory white. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo...view more PrimaFlo™ MP3295A polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a liquid dispersion, ivory white. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo, body wash, conditioner, creams/lotions, and shaving creams/gels. view less
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ubb™ Deeply Caring Conditioner Bar (Formulation #Z418-1) Ashland This un-bottled conditioner bar delivers outstanding conditioning and anti-frizz performance. It’s so easy to use, just melt onto hands or glide the bar over wet hair, massage in and then rinse. It pairs perfectly with the ubb™ deeply purifying shampoo ba...view more This un-bottled conditioner bar delivers outstanding conditioning and anti-frizz performance. It’s so easy to use, just melt onto hands or glide the bar over wet hair, massage in and then rinse. It pairs perfectly with the ubb™ deeply purifying shampoo bar. ubb™ deeply caring conditioner bar is a concentrated solid water-free conditioner bar which drastically reduces packaging waste, CO2during shipping and helps you to protect the environment. view less
ChromoHance™ 113 polymer Ashland
  • INCI Name:
    Polyquaternium-113
ChromoHance™ 113 polymer is a unique patented highly charged cationic terpolymer which, when included in any hair care product format (shampoo, rinse-off and leave-on conditioner, masque and serum), delivers a consumer-perceivable, long-lasting color rete...view more ChromoHance™ 113 polymer is a unique patented highly charged cationic terpolymer which, when included in any hair care product format (shampoo, rinse-off and leave-on conditioner, masque and serum), delivers a consumer-perceivable, long-lasting color retention and durable conditioning. It shields oxidative color-treated hair from surfactant stripping. This product also restores a hydrophobic shield to aid in the preservation of color vibrancy and significantly reduce leakage of color molecules. view less
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Frozen Violet Hair Paint (Formulation #12464-166.5B) Ashland This long-wearing viscous hair paint features AquaStyle™ SH-100 polymer which contributes to the viscosity, stability and provides a wear-resistant film that lasts all day. Natrosol™ Plus 330 CS hydrophobically modified hydroxyethylcellulose enhances aesthetics, pigment suspension and storage stability. In addition, the hydrophobic association between the two multifunctional polymers provides a synergistic effect that aids stabilization, boosts the viscosity and delivers a long-lasting film that lasts without rubbing off or flaking until the next shampoo...view more This long-wearing viscous hair paint features AquaStyle™ SH-100 polymer which contributes to the viscosity, stability and provides a wear-resistant film that lasts all day. Natrosol™ Plus 330 CS hydrophobically modified hydroxyethylcellulose enhances aesthetics, pigment suspension and storage stability. In addition, the hydrophobic association between the two multifunctional polymers provides a synergistic effect that aids stabilization, boosts the viscosity and delivers a long-lasting film that lasts without rubbing off or flaking until the next shampoo. The hair paint can be applied onto dry styled hair. view less
Advantage™ Revive polymer Ashland
  • INCI Name:
    PVP
Advantage™ Revive polymer for dry shampoo formulation is a patent-pending solution that delivers superior cleaning with improved sebum removal while leaving visibly less to no residue on the hair. Advantage™ Revive polymer improves the manageability of ha...view more Advantage™ Revive polymer for dry shampoo formulation is a patent-pending solution that delivers superior cleaning with improved sebum removal while leaving visibly less to no residue on the hair. Advantage™ Revive polymer improves the manageability of hair while maintaining its luster, matching the color vibrancy and shine of freshly washed hair. Many commercial formulas, regardless of price point, are based on similar starch-based technologies that many consumers perceive to leave the hair looking lifeless, dull, less refreshed, and in some cases just as greasy. Advantage™ Revive polymer is formulation flexible – up to 50% less than that of usual dosage levels, and can be used in a variety of formats. Key benefits include effective removal of sebum at the root for visibly cleaner hair with less residue, maintained level of colour, shine and manageability of freshly washer hair, and improved sustainability footprint of dry shampoos by delivering improved performance at lower use levels. view less
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Cerasynt™ IP Ashland
  • INCI Name:
    Glycol Stearate (and) Stearamide AMP
Cerasynt™ IP imparts pearlescence and opacity to hand and body washes and shampoos. It also works as a co-emulsifier for creams and lotions. This product features low order of toxicity.
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Texturpure™ SA-1 Ingredient Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose (and) Cellulose Gum (and) Xanthan Gum
Texturpure™ SA-1 Ingredient, our new and novel naturally-derived, biodegradable texturing and suspension agent for sustainable hair and body care. Our expertise in sustainable technology brings a rich, elegant experience and lasting suspension to shampoos...view more Texturpure™ SA-1 Ingredient, our new and novel naturally-derived, biodegradable texturing and suspension agent for sustainable hair and body care. Our expertise in sustainable technology brings a rich, elegant experience and lasting suspension to shampoos and cleansers. Texturpure™ SA-1 Ingredient delivers a great consumer experience throughout: on-hand, on-hair, rinse and after-feel. Additionally, Texturpure™ SA-1 Ingredient has been proven in tricky systems such as sulfate-free, silicone-free with lamellar gels, anti-dandruff and deep conditioning formulations. view less
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Ceraphyl™ 60 ester Ashland
  • INCI Name:
    Quaternium-22
Ceraphyl™ 60 is a mild cationic with pronounced substantivity to skin and hair. It provides detangling, anti-static and conditioning properties. This grade is water-soluble and binds moisture in hair care applications.
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optiphen™ 200 preservative Ashland
  • INCI Name:
    Phenoxyethanol (and) Caprylyl Glycol
optiphen™ 200 preservative contains the antimicrobial active phenoxyethanol. An additional booster increases the broad spectrum activity against micro-organisms. It can be used in a variety of cosmetic formulations. The excellent pH compatibility allows use in acidic and slightly alkaline formulations. It is applicable for use in a variety of rinse off personal care preparations such as shampoo...view more optiphen™ 200 preservative contains the antimicrobial active phenoxyethanol. An additional booster increases the broad spectrum activity against micro-organisms. It can be used in a variety of cosmetic formulations. The excellent pH compatibility allows use in acidic and slightly alkaline formulations. It is applicable for use in a variety of rinse off personal care preparations such as shampoos and conditioners. It is also well suited for high-quality care-cosmetics like creams, emulsions, wet wipe systems and gels. view less
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N-Hance™ 3215 Cationic Guar Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
N-Hance™ 3215 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. This high-cationic-subtitution, high molecular weight polymer is substantive to anionic surfaces such as skin and hair. It is suggeste...view more N-Hance™ 3215 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. This high-cationic-subtitution, high molecular weight polymer is substantive to anionic surfaces such as skin and hair. It is suggested for use in hair and skin care formulations to provide a high level of conditioning, with high viscosity build. view less
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Benecel™ E10M Hydroxypropyl Methycellulose Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose
Benecel™ E10M Hydroxypropyl Methycellulose is a high-purity, water-soluble, non-ionic, cellulose ether. It is designed for use in a broad range of personal care applications such as shampoos, body washes, shower gels and shaving creams. Benecel™ E10M HPMC...view more Benecel™ E10M Hydroxypropyl Methycellulose is a high-purity, water-soluble, non-ionic, cellulose ether. It is designed for use in a broad range of personal care applications such as shampoos, body washes, shower gels and shaving creams. Benecel™ E10M HPMC functions as a thickener, lather enhancer, lather stabilizer, water-binder, film-former, as well as a co-suspending and co-emulsifying agent. Importantly, Benecel™ E10M HPMC is produced from cellulose – an abundant and renewable raw material source. It can be used as a rheology modifier in hand sanitizers. view less
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Ceraphyl™ 41 ester Ashland
  • INCI Name:
    C12-15 Alkyl Lactate
Ceraphyl™ 41 ester is a well-established emollient that can deliver a variety of benefits to sunscreens, lip balms, color cosmetics, creams and lotions and other personal care products. Used to reduce the tackiness and greasiness of components such as pet...view more Ceraphyl™ 41 ester is a well-established emollient that can deliver a variety of benefits to sunscreens, lip balms, color cosmetics, creams and lotions and other personal care products. Used to reduce the tackiness and greasiness of components such as petrolatum, this ester imparts a non-oily lubricity to hydro-alcoholic products. It is easy to emulsify and is compatible with many systems. Ceraphyl™ 41 ester can be used to enhance many types of personal care products but is best used in pH-neutral formulations. view less
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Escalol™ HP Ashland
  • INCI Name:
    DimethylPABAmidopropyl Laurdimonium Tosylate
Escalol™ HP is a 100% active powder form of Escalol™ HP-610. It provides protection from rinse-off and leave-in hair products and protects hair from UV-B radiation. It is a reaction product of dodecyl tosylate and 4-dimethyl-aminobenzamido propylamine.
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N-DurHance™ AA-2000 conditioning polymer Ashland
  • INCI Name:
    Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer
N-DurHance™ AA-2000 conditioning polymer is an aqueous solution of a highly charged cationic copolymer of acrylamidopropyltrimonium chloride/acrylamide copolymer. It has been developed to provide long lasting damage repair and restores hair to its natural hydrophobic state, especially for use as a substantive and durable conditioning polymer for hair. It has been shown to be particularly useful in providing protection against the harmful effects of pollution and urban stress. It is supplied as an easy processable, ready to use 20% aqueous solution which requires no heating or pH adjustments. It is compatible with a wide range of cationic and non-ionic surfactant and some anionic surfactants. It can be easily formulated into shampoo...view more N-DurHance™ AA-2000 conditioning polymer is an aqueous solution of a highly charged cationic copolymer of acrylamidopropyltrimonium chloride/acrylamide copolymer. It has been developed to provide long lasting damage repair and restores hair to its natural hydrophobic state, especially for use as a substantive and durable conditioning polymer for hair. It has been shown to be particularly useful in providing protection against the harmful effects of pollution and urban stress. It is supplied as an easy processable, ready to use 20% aqueous solution which requires no heating or pH adjustments. It is compatible with a wide range of cationic and non-ionic surfactant and some anionic surfactants. It can be easily formulated into shampoos, conditioners and other hair care products/ It is globally compliant, including China compliant. view less
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N-Hance™ BF-13 Cationic Guar Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
N-Hance™ BF-13 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. It is substantive to anionic surfaces such as skin and hair. This product is boron-free which differentiates it from typical cationic...view more N-Hance™ BF-13 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. It is substantive to anionic surfaces such as skin and hair. This product is boron-free which differentiates it from typical cationic guars. view less
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N-Hance™ 3196 Cationic Guar Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
N-Hance™ 3196 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. It is substantive to anionic surfaces such as skin and hair. This product is suggested for use in hair and skin care formulations to p...view more N-Hance™ 3196 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. It is substantive to anionic surfaces such as skin and hair. This product is suggested for use in hair and skin care formulations to provide a mid level of conditioning, with high viscosity build. view less
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Surfadone™ LP-300 Ashland
  • INCI Name:
    Lauryl Pyrrolidone
Surfadone™ LP-300 combines the hydrophilic, dipolar pyrrolidone ring with a hydrophobic alkyl group and exhibits a unique combination of solvency and surface activity. It is multifunctional and provides a variety of performance benefits in a range of appl...view more Surfadone™ LP-300 combines the hydrophilic, dipolar pyrrolidone ring with a hydrophobic alkyl group and exhibits a unique combination of solvency and surface activity. It is multifunctional and provides a variety of performance benefits in a range of applications. This product appears as a clear liquid. view less
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N-Hance™ CG13 Cationic Guar Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
N-Hance™ CG13 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. It is substantive to anionic surfaces such as skin and hair. This product contains fumaric acid and is self-hydrating; pH adjustment i...view more N-Hance™ CG13 Cationic Guar is a quaternary polymer that provides the dual benefits of conditioning and viscosity build. It is substantive to anionic surfaces such as skin and hair. This product contains fumaric acid and is self-hydrating; pH adjustment is not required for viscosity adjustment. view less
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Santalwood™ biofunctional Ashland
  • INCI Name:
    Octyldodecanol (and) Santalum Album (Sandalwood) Wood Extract
Santalwood™ biofunctional is the first biofunctional developed with artificial intelligence. Extracted from Santalum album, santalwood™ biofunctional brings a new approach to well-aging through skin olfactory receptors. It helps mitigates skin damage ind...view more Santalwood™ biofunctional is the first biofunctional developed with artificial intelligence. Extracted from Santalum album, santalwood™ biofunctional brings a new approach to well-aging through skin olfactory receptors. It helps mitigates skin damage induced by air pollutants for healthier-looking skin. Santalwood™ biofunctional adds allure to the skin, transforming skin’s appearance from dull and lifeless to vibrant and glowing. Santalwood™ biofunctional fits perfectly for beauty products that focus on well-aging, dry skin, urban defences, and/or are aligned with existing trends featuring beauty rituals and forest beauty. view less
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Styleze™ CC-10 Ashland
  • INCI Name:
    VP/DMAPA Acrylates Copolymer
Styleze™ CC-10 delivers excellent hold and conditioning effects to hair. It can be used in gels, mousses, conditioners, shampoos, styling lotions and glazes. This product can also be used as a thermal protectant in hair care products. It appears as a clea...view more Styleze™ CC-10 delivers excellent hold and conditioning effects to hair. It can be used in gels, mousses, conditioners, shampoos, styling lotions and glazes. This product can also be used as a thermal protectant in hair care products. It appears as a clear to slightly hazy viscous liquid. view less
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fiberHance™ bm solution Ashland
  • INCI Name:
    Hydroxypropylgluconamide (and) Hydroxypropylammonium Gluconate
fiberHance™ bm solution is a small molecule product that is designed to strengthen hair from inside the fiber by penetrating deep into the cortex and create new hydrogen and ionic bonds that support the internal keratin structure. This provides improved s...view more fiberHance™ bm solution is a small molecule product that is designed to strengthen hair from inside the fiber by penetrating deep into the cortex and create new hydrogen and ionic bonds that support the internal keratin structure. This provides improved strengthening up to 3X that of untreated hair and improved manageability back to hair that has been damaged by chemical and other harsh treatments. view less
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N-Hance™ HP-40 Hydroxypropyl Guar Ashland
  • INCI Name:
    Hydroxypropyl Guar
N-Hance™ HP-40 Hydroxypropyl Guar is a nonionic, polymeric thickener that develops high viscosity in a short time period. Dispersions of this nonbuffered polymer will be basic. They must be adjusted to neutral pH, preferably with an organic acid. Rapid vi...view more N-Hance™ HP-40 Hydroxypropyl Guar is a nonionic, polymeric thickener that develops high viscosity in a short time period. Dispersions of this nonbuffered polymer will be basic. They must be adjusted to neutral pH, preferably with an organic acid. Rapid viscosity development will follow. view less
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Aquaflex™ XL-30 Ashland
  • INCI Name:
    Polyimide-1
Aquaflex™ XL-30 is used in gels, spray gels, styling lotions/pomades/creams, spray mousses, shampoos, conditioners, hair treatments, colorants, relaxers, mascaras, and antiperspirants.
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N-Hance™ HPCG 1000 Cationic Guar Ashland
  • INCI Name:
    Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
N-Hance™ HPCG 1000 Cationic Guar is a cationic, polymeric thickener and conditioning agent. It is ideal for use in premium shampoos and body washes, pearlescent shampoos, conditioning shampoos, hair conditioners and shave preparations. Solutions of this p...view more N-Hance™ HPCG 1000 Cationic Guar is a cationic, polymeric thickener and conditioning agent. It is ideal for use in premium shampoos and body washes, pearlescent shampoos, conditioning shampoos, hair conditioners and shave preparations. Solutions of this polymer have a high level of lubricity. view less
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N-Hance™ CCG 45 Cationic Guar Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
N-Hance™ CCG 45 Cationic Guar is a new quaternary polymer that provides the benefit of excellent conditioning for both clear and opaque surfactant systems. Because of its low molecular weight, this product does not build up after repeated washings and lea...view more N-Hance™ CCG 45 Cationic Guar is a new quaternary polymer that provides the benefit of excellent conditioning for both clear and opaque surfactant systems. Because of its low molecular weight, this product does not build up after repeated washings and leaves hair easy-to-style. It also provides excellent skin feel, both wet and dry, when used in personal cleansing products such as shower gels or liquid soaps. The balance of charge density and molecular weight provide optimal performance. view less
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New! N-durhance™ es-repair polymer Ashland
  • INCI Name:
    Hydroxypropyl Guar Hydroxypropyltrimonium Chloride (and) Guar Hydroxypropyltrimonium Chloride
N-durhance™ es-repair delivers durable split end repair that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties, giving the hair a lubricious, not tacky feel when wet and perfectly c...view more N-durhance™ es-repair delivers durable split end repair that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties, giving the hair a lubricious, not tacky feel when wet and perfectly conditioned when dry. view less
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Styleze™ ES-1 polymer Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
Styleze™ ES-1 polymer is a naturally-derived polymer that delivers voluminous style for bouncy, defined waves, curls, and voluminous style. This COSMOS validated biodegradable solution provides improved style durability and 48-hour humidity resistance and...view more Styleze™ ES-1 polymer is a naturally-derived polymer that delivers voluminous style for bouncy, defined waves, curls, and voluminous style. This COSMOS validated biodegradable solution provides improved style durability and 48-hour humidity resistance and is perfect for mousse formulations. Styleze™ ES-1 polymer offers enhanced curl formation and integrity, improved high humidity hold, improved foam bloom and stabilization, and improved style durability. view less
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AquaStyle™ SH-100 polymer Ashland
  • INCI Name:
    Acrylates Copolymer (and) Aqua
AquaStyle™ SH-100 polymer is an advanced, patent-pending, styling polymer that provides long-lasting hold under humid conditions. Primarily targeted for crystal clear gels, it enables easy pick-up from the jar and smooth distribution on hair. Studies cond...view more AquaStyle™ SH-100 polymer is an advanced, patent-pending, styling polymer that provides long-lasting hold under humid conditions. Primarily targeted for crystal clear gels, it enables easy pick-up from the jar and smooth distribution on hair. Studies conducted show that it provides excellent shape memory with no flaking or tack. This product also can be used in spray gels, cream gels, waxes and pomades, as well as non-aerosol mousses and sprays. In color cosmetics, this styling polymer can also be used in mascara formulations to provide film forming and conditioning with a natural feel. view less
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Oxygenated Glycerol Triesters D Ashland
  • INCI Name:
    Oxidized Corn Oil
Oxygenated Glycerol Triesters D is clinically shown to improve scalp condition. It provides anti-itch and soothing properties.
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Capauxein™ G2 Ashland
  • INCI Name:
    Water (and) Glycerin (and) Hydrolyzed Corn Protein (and) Adenosine (and) Magnesium Ascorbyl Phosphate (and) Carnitine
Capauxein™ G2 was inspired by the “hair fullness system™” associated with hair density.
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N-DurHance™ A-1000 Conditioning Polymer Ashland
  • INCI Name:
    Polyacrylamidopropyltrimonium Chloride
N-DurHance™ A-1000 Conditioning Polymer is a preservative-free aqueous solution of a highly charged cationic homopolymer of (3-Acrylamidopropyl) trimethyl ammonium chloride. It has been developed especially for use as a substantive and durable conditionin...view more N-DurHance™ A-1000 Conditioning Polymer is a preservative-free aqueous solution of a highly charged cationic homopolymer of (3-Acrylamidopropyl) trimethyl ammonium chloride. It has been developed especially for use as a substantive and durable conditioning polymer for hair. It is supplied as an easy processable, ready to use 20% aqueous solution which requires no heating or pH adjustments. It is compatible with a wide range of cationic and non-ionic surfactant and some anionic surfactants. N-DurHance™ A-1000 Conditioning Polymer is specifically recommended to be used in hair conditioners. The main applications are rinse-off conditioners and intensive treatments, but it is also suitable for sprayable applications. It is highly substantive to hair, providing long-lasting conditioning throughout multiple washes. view less
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Cerasynt™ PA Ashland
  • INCI Name:
    Propylene Glycol Stearate
Cerasynt™ PA imparts pearlescence and opacity to hand and body washes and shampoos. This product features low order of toxicity. It appears as cream flakes.
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