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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
22 Results
Antaron™ ECo ethylcellulose Ashland
  • INCI Name:
    Ethylcellulose
Antaron™ ECo ethylcellulose is based on sustainably-sourced, zero-deforestation, wood-derived cellulose. In addition, this ingredient is made in a water-based manufacturing process, minimizing the use of solvents. This globally-approved film former prov...view more Antaron™ ECo ethylcellulose is based on sustainably-sourced, zero-deforestation, wood-derived cellulose. In addition, this ingredient is made in a water-based manufacturing process, minimizing the use of solvents. This globally-approved film former provides high water resistance at a low use level of 0.5% in most formulations. Antaron™ ECo is Halal and Kosher certified, and imparts great formula aesthetics. This product is recommended for sun care emulsions, gels, and alcohol sprays; daily moisturizers, primers, foundations, bb/cc creams, lipsticks, and eye products. view less
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Antaron™ ECo gel Ashland
  • INCI Name:
    Ethylcellulose (and) Diisopropyl Adipate
Antaron™ ECo gel starts with a globally compliant film former that is based on sustainably sourced wood-derived cellulose. This unique ethylcellulose provides excellent water resistance and light formula aesthetics. To make it easier for formulators to ta...view more Antaron™ ECo gel starts with a globally compliant film former that is based on sustainably sourced wood-derived cellulose. This unique ethylcellulose provides excellent water resistance and light formula aesthetics. To make it easier for formulators to take full advantage of the benefits, we incorporated it into a biodegradable sun care solvent. The resulting inherently biodegradable gel can easily be incorporated into a formula, saving energy for formulators and during production. view less
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Aqualon™ EC N-200 PC Ashland
  • INCI Name:
    Ethylcellulose
Aqualon™ EC N-200 PC is an oil/organic solvent dispersible film former and thickener. This thickener and film former is typically used in anhydrous formulations, such as sunscreen oils, make-up removers, and color cosmetics. In color cosmetics formulation...view more Aqualon™ EC N-200 PC is an oil/organic solvent dispersible film former and thickener. This thickener and film former is typically used in anhydrous formulations, such as sunscreen oils, make-up removers, and color cosmetics. In color cosmetics formulations, this film former imparts shine, improves wear, and increases color brightness. view less
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Benecel™ E4M polymer Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose
Benecel™ E4M polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a white to ivory powder. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irrit...view more Benecel™ E4M polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a white to ivory powder. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo, body wash, conditioner, creams/lotions, and shaving creams/gels. view less
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Blanose™ 7MF cellulose gum (CMC) thickener Ashland
  • INCI Name:
    Cellulose Gum
Blanose™ cellulose gum (sodium carboxymethylcellulose, CMC) is an anionic water-soluble polymer that is widely used in toothpastes as a thickener to bind water for the prevention of syneresis and impart desirable flow properties appearance totoothpaste f...view more Blanose™ cellulose gum (sodium carboxymethylcellulose, CMC) is an anionic water-soluble polymer that is widely used in toothpastes as a thickener to bind water for the prevention of syneresis and impart desirable flow properties appearance totoothpaste formulations. In addition to toothpaste formulations, cellulose gum is also used in denture adhesive creams and powders to provide hold. Cellulose gum is available in wide variety of grades to meet formulation needs. Blanose™ cellulose gum is derivatized from natural, renewable resources. view less
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Captivates™ HC6945 encapsulates Ashland
  • INCI Name:
    Aqua (and) Caprylic/Capric Triglyceride (and) Gelatin (and) Acacia Senegal Gum (and) Cellulose Gum (and) CI 77492 (and) Potassium Citrate (and) Potassium Sorbate (and) Citric Acid (and) Retinyl Palmitate (and) Tocopheryl Acetate
Captivates™ HC6945 encapsulates is a biodegradable core-shell encapsulate packed oil-soluble vitamins. Based on gelatin and Gum Arabic, the biodegradable and nature-derived capsule wall releases the vitamin-enriched internal phase with shear is applied du...view more Captivates™ HC6945 encapsulates is a biodegradable core-shell encapsulate packed oil-soluble vitamins. Based on gelatin and Gum Arabic, the biodegradable and nature-derived capsule wall releases the vitamin-enriched internal phase with shear is applied during brushing. These visible encapsulates maintain the stability of vitamins in toothpaste and are suitable for oral care (depending on local regulations), have typical average particle size of 1000 microns. Captivates™ HC6945 is supplied as a preserved, aqueous slurry. view less
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Captivates™ HC6951 encapsulates Ashland
  • INCI Name:
    Aqua (and) Cocos Nucifera (Coconut) Oil (and) Gelatin (and) Acacia Senegal Gum (and) Cellulose Gum (and) CI 77491 (and) Potassium Citrate (and) Potassium Sorbate (and) Citric Acid (and) CI 77499
captivates™ HC6951 encapsulates is a biodegradable, nature-derived, core-shell encapsulate with a coconut-rich internal phase. These visible encapsulates are suitable for oral care (depending on local regulations) and have typical average particle size of...view more captivates™ HC6951 encapsulates is a biodegradable, nature-derived, core-shell encapsulate with a coconut-rich internal phase. These visible encapsulates are suitable for oral care (depending on local regulations) and have typical average particle size of 750 microns. Captivates™ HC6951 encapsulates is supplied as a preserved, aqueous slurry. view less
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Klucel™ EF Hydroxypropylcellulose Ashland
  • INCI Name:
    Hydroxypropylcellulose
Klucel™ EF Hydroxypropylcellulose is a nonionic polymer that is completely soluble in both water and polar organic solvents like ethanol. Offers improved curl retention when combined with Amphomer resin in a nonaerosol hairspray formulation. This high-hol...view more Klucel™ EF Hydroxypropylcellulose is a nonionic polymer that is completely soluble in both water and polar organic solvents like ethanol. Offers improved curl retention when combined with Amphomer resin in a nonaerosol hairspray formulation. This high-hold formulation retains its soft, nontacky feel thanks to the flexible film that Klucel™ forms. view less
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klucel nutra™ modified cellulose Ashland
  • INCI Name:
    Hydroxypropylcellulose
klucel nutra™ modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior table...view more klucel nutra™ modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior tablet hardness and low friability. The wood pulp used in our cellulose products is sourced from suppliers who have implemented zero deforestation business practices, adhering to standards set forth by the Forest Stewardship Council (FSC), by the Program for the Endorsement Certification (PEFC.), or both. It exhibits plasticity and toughness for outstanding compressibility, creates tablets with high breaking force and low friability, and reduces tablet defects. This product can enable smaller tablets (formulation dependent), and is vegan suitable. view less
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Klucel™ nutra u Ashland
  • INCI Name:
    Hydroxypropylcellulose
Klucel™ nutra modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior table...view more Klucel™ nutra modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior tablet hardness and low friability. The wood pulp used in our cellulose products is sourced from suppliers who have implemented zero deforestation business practices, adhering to standards set forth by the Forest Stewardship Council (FSC), by the Program for the Endorsement Certification (PEFC.), or both. It exhibits plasticity and toughness for outstanding compressibility, creates tablets with high breaking force and low friability, and reduces tablet defects. This product can enable smaller tablets (formulation dependent), and is vegan suitable. view less
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New! N-durhance™ es-repair polymer Ashland
  • INCI Name:
    Hydroxypropyl Guar Hydroxypropyltrimonium Chloride (and) Guar Hydroxypropyltrimonium Chloride
N-durhance™ es-repair delivers durable split end repair that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties, giving the hair a lubricious, not tacky feel when wet and perfectly c...view more N-durhance™ es-repair delivers durable split end repair that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties, giving the hair a lubricious, not tacky feel when wet and perfectly conditioned when dry. view less
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Natrathix™ Bio Cellulose Ashland
  • INCI Name:
    Cellulose Gum
Natrathix™ Bio cellulose is a nature-derived, biodegradable rheology modifier that delivers suspension and emulsion stabilization benefits to skin and sun care formulations while imparting a desirable skin feel. Natrathix™ Bio cellulose enables the creati...view more Natrathix™ Bio cellulose is a nature-derived, biodegradable rheology modifier that delivers suspension and emulsion stabilization benefits to skin and sun care formulations while imparting a desirable skin feel. Natrathix™ Bio cellulose enables the creation of more natural skin care creams, lotions, and gels, offering formulators a sustainable alternative to carbomer while delivering the texture and skin feel consumers demand. view less
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Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade Ashland
  • INCI Name:
    Hydroxyethylcellulose
Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade is a nonionic water-soluble polymer. This white, free-flowing granular powder can be used in a variety of applications, including hair conditioner, liquid soaps, shave gels and foams, toothpaste (high salt...view more Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade is a nonionic water-soluble polymer. This white, free-flowing granular powder can be used in a variety of applications, including hair conditioner, liquid soaps, shave gels and foams, toothpaste (high salt), wipes (baby and adult), makeup/mascara, AP/Deodorant solids, and lubricant gels. Solutions of Natrosol HEC are pseudoplastic or shear-thinning. As a result, personal care products formulated with Natrosol HEC dispense rich and thick from the container, but spread easily on hair and skin. view less
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Natrosol™ Plus 330 CS Cetyl Hydroxyethylcellulose Ashland
  • INCI Name:
    Cetyl Hydroxyethylcellulose
Natrosol™ Plus 330 CS Cetyl Hydroxyethylcellulose is an associative cellulosic thickener designed to provide thickening and viscosity stability in both aqueous and surfactant systems. This polymer has potential use in a wide variety of applications, inclu...view more Natrosol™ Plus 330 CS Cetyl Hydroxyethylcellulose is an associative cellulosic thickener designed to provide thickening and viscosity stability in both aqueous and surfactant systems. This polymer has potential use in a wide variety of applications, including cosmetic products. view less
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PrimaFlo™ MP3295A polymer Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose
PrimaFlo™ MP3295A polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a liquid dispersion, ivory white. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity,...view more PrimaFlo™ MP3295A polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a liquid dispersion, ivory white. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo, body wash, conditioner, creams/lotions, and shaving creams/gels. view less
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ProLipid™ 141 Ashland
  • INCI Name:
    Glyceryl Stearate (and) Behenyl Alcohol (and) Palmitic Acid (and) Stearic Acid (and) Lecithin (and) Lauryl Alcohol (and) Myristyl Alcohol (and) Cetyl Alcohol
ProLipid™ 141 is a lamellar gel former that moisturizes and promotes healthy skin by strengthening the skin's natural barrier function. It is a delivery system for actives and particulates (e.g. sunscreens, pigments). This product masks undesirable sensor...view more ProLipid™ 141 is a lamellar gel former that moisturizes and promotes healthy skin by strengthening the skin's natural barrier function. It is a delivery system for actives and particulates (e.g. sunscreens, pigments). This product masks undesirable sensory properties, such as oiliness. view less
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ProLipid™ 151 Ashland
  • INCI Name:
    Glyceryl Stearate (and) Cetyl Alcohol (and) Stearyl Alcohol (and) Behenyl Alcohol (and) Palmitic Acid (and) Stearic Acid (and) Hydroxyethyl Cetearamidopropyldimonium Chloride
ProLipid™ 151 is a lamellar gel former that moisturizes and promotes healthy skin by strengthening the skin's natural barrier function. It is a delivery system for actives and particulates (e.g. sunscreens, pigments). This product masks undesirable sensor...view more ProLipid™ 151 is a lamellar gel former that moisturizes and promotes healthy skin by strengthening the skin's natural barrier function. It is a delivery system for actives and particulates (e.g. sunscreens, pigments). This product masks undesirable sensory properties, such as oiliness. view less
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Styleze™ ES-1 polymer Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
Styleze™ ES-1 polymer is a naturally-derived polymer that delivers voluminous style for bouncy, defined waves, curls, and voluminous style. This COSMOS validated biodegradable solution provides improved style durability and 48-hour humidity resistance and...view more Styleze™ ES-1 polymer is a naturally-derived polymer that delivers voluminous style for bouncy, defined waves, curls, and voluminous style. This COSMOS validated biodegradable solution provides improved style durability and 48-hour humidity resistance and is perfect for mousse formulations. Styleze™ ES-1 polymer offers enhanced curl formation and integrity, improved high humidity hold, improved foam bloom and stabilization, and improved style durability. view less
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Styleze™ ES-Dura Ingredient Ashland
  • INCI Name:
    Guar Hydroxypropyltrimonium Chloride
Styleze™ ES-Dura Ingredient is the latest plant-based eco styler innovation from Ashland, for leading edge styling performance and sustainability. This novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all-...view more Styleze™ ES-Dura Ingredient is the latest plant-based eco styler innovation from Ashland, for leading edge styling performance and sustainability. This novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all-weather style durability. It was developed to give a uniquely strong sustainability profile offering nature-derived, biodegradable, vegan, and clean INCI claims in hairstyling, conditioner, and treatment formulations. view less
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New! styleze™ es-forza polymer Ashland
  • INCI Name:
    Hydroxypropyl Guar Hydroxypropyltrimonium Chloride (and) Guar Hydroxypropyltrimonium Chloride
styleze™ es-forza polymer is Ashland's most recent addition to its plant based, eco-styling product line intended for gels and cream formulations. Styleze™ es-forza boasts customizable stiffness, allowing formulators to tailor their product to a desired s...view more styleze™ es-forza polymer is Ashland's most recent addition to its plant based, eco-styling product line intended for gels and cream formulations. Styleze™ es-forza boasts customizable stiffness, allowing formulators to tailor their product to a desired stiffness and hold while maintaining any hair style, even in extreme humidity. view less
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SurfaThix™ N Polymer Ashland
  • INCI Name:
    Acrylates Copolymer (and) Water
SurfaThix™ N Polymer is a slightly hydrophobic acrylic based polymer which provides rheology modification to surfactant based skin and hair care formulations. It is supplied as an easy to use 30% dispersion that thickens upon neutralization. A multi-funct...view more SurfaThix™ N Polymer is a slightly hydrophobic acrylic based polymer which provides rheology modification to surfactant based skin and hair care formulations. It is supplied as an easy to use 30% dispersion that thickens upon neutralization. A multi-functional robust polymer, SurfaThix™ N may be used in clear and opaque skin and hair rinse-off formulations to achieve excellent clarity, superior thickening and comparable suspension to benchmark polymer. Single step neutralization allows continuous processing during manufacturing. An all-in-one solution, the polymer enables manufacturers to produce various surfactant bases, high salt and cationic rinse-off formulations more easily and efficiently without formulation trade-offs. view less
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Texturpure™ SA-1 Ingredient Ashland
  • INCI Name:
    Hydroxypropyl Methylcellulose (and) Cellulose Gum (and) Xanthan Gum
Texturpure™ SA-1 Ingredient, our new and novel naturally-derived, biodegradable texturing and suspension agent for sustainable hair and body care. Our expertise in sustainable technology brings a rich, elegant experience and lasting suspension to shampoos...view more Texturpure™ SA-1 Ingredient, our new and novel naturally-derived, biodegradable texturing and suspension agent for sustainable hair and body care. Our expertise in sustainable technology brings a rich, elegant experience and lasting suspension to shampoos and cleansers. Texturpure™ SA-1 Ingredient delivers a great consumer experience throughout: on-hand, on-hair, rinse and after-feel. Additionally, Texturpure™ SA-1 Ingredient has been proven in tricky systems such as sulfate-free, silicone-free with lamellar gels, anti-dandruff and deep conditioning formulations. view less
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