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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
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Defined by Nature™ Foaming Powder Gel (Formulation #12900-154B) Ashland Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for trav...view more Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for travel. Customizable hold -to use mix powder with water. For super stiff hold, mix 1 part powder, 3 partwater. For less stiffness, use less powder, more water. view less
Defined by Nature™ Volume and Vitality Foam [Non-Aerosol] (Fomrulation #12871-19) Ashland This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in toug...view more This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in tough weather conditions, such as hot humid climates. view less
New! Eco Styling Forza-1 with styleze™ es-forza (Formulation #12925-117) Ashland A styling cream with a high naturality index® that provides strong definition and durability when styling in all weather. It can be used for volume control or to improve extreme hair styling.
Thermal Protective Cream Gel (Formulation #12089-34B) Ashland This thermal protective cream gel features Styleze™ 2000 polymer, Ultrathix™ P-100 polymer, Ceraphyl™ 494 ester, and Optiphen™ preservative.
Thermal/Mechanical Styling Protectant Conditioner (Formulation #10721-71) Ashland This conditioning formulation features Gafquat™ 755N polymer.