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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
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Anti-Fade Leave-in Treatment (Formulation #10748-67A) Ashland This leave in treatment features Styleze™ W-20 polymer.
Color Shield! Weightless Leave-In Conditioner Ashland This formulation yields a leave-in conditioner.
Defined by Nature™ Foaming Powder Gel (Formulation #12900-154B) Ashland Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for trav...view more Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for travel. Customizable hold -to use mix powder with water. For super stiff hold, mix 1 part powder, 3 partwater. For less stiffness, use less powder, more water. view less
Defined By Nature™ Solutions All Weather coming Creme (Formulation #12924-18) Ashland Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all...view more Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all types of curls. Nature-derived ingredients provide manageability, strengthening, anti-frizz, and curl definition. view less
Defined By Nature™ Solutions All Weather Styling Gel (Formulation #Z420-20-1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-der...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-derived and biodegradable. During style creation, it provides excellent moldability and texture without tackiness. During wear, it brings gloss, volume, weather, and humidity resistance. Additionally, it can be used equally well in wet or dry hair. view less
Defined by Nature™ Volume and Vitality Foam [Non-Aerosol] (Fomrulation #12871-19) Ashland This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in toug...view more This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in tough weather conditions, such as hot humid climates. view less
Total Rescue-Scalp Soothing Night Serum (Formulation #Z422-74) Ashland The total rescue-scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry and itchy scalp. This high-naturality leave-in night serum boosts overnight recovery for itchy and irritated scalp....view more The total rescue-scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry and itchy scalp. This high-naturality leave-in night serum boosts overnight recovery for itchy and irritated scalp. Infused with soothing chia and pea extracts, it actively increases scalp defenses during the night for a calm and healthy scalp for the day ahead. view less