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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
13 Results
55% VOC Natural Hold Pump Hair Spray (Formulation #10596-31B-1) Ashland This natural hold hair spray features Aquaflex™ SF-40 polymer
55% VOC Touchable Hold Aerosol Hair Spray (Formulation #11182-06) Ashland This aerosol hair spray features Aquaflex™ FX-64 polymer.
Defined by Nature™ Foaming Powder Gel (Formulation #12900-154B) Ashland Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for trav...view more Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for travel. Customizable hold -to use mix powder with water. For super stiff hold, mix 1 part powder, 3 partwater. For less stiffness, use less powder, more water. view less
Defined By Nature™ Solutions All Weather Mousse (Formulation #12775-250-1) Ashland Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during st...view more Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during styling; durable hold in all weather, reduced static flyaways and frizz, and a natural lightweight feel during wear. view less
Defined By Nature™ Solutions All Weather Styling Gel (Formulation #Z420-20-1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-der...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-derived and biodegradable. During style creation, it provides excellent moldability and texture without tackiness. During wear, it brings gloss, volume, weather, and humidity resistance. Additionally, it can be used equally well in wet or dry hair. view less
Defined By Nature™ Solutions All Weather Wax (Formulation #M100-1445 J1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz cont...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz control in all weather and can be used for volume control or to create extreme styles with short hair. view less
Defined by Nature™ Volume and Vitality Foam [Non-Aerosol] (Fomrulation #12871-19) Ashland This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in toug...view more This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in tough weather conditions, such as hot humid climates. view less
Flexible Aqua Gel (Formulation #11103-4A) Ashland This gel formulation features Aquaflex™ XL-30 polymer
Flexible Hold Styling Gel (Formulation #11103-10A) Ashland This styling gel formulation features Aquaflex™ XL-30 polymer
Glittering Crystal Styling Gel (Formulation #10786-64-1) Ashland This styling gel formulation features Styleze™ 2000 polymer and Liquid Germall™ Plus preservative.
New! Never Gonna Let You Down Cream - Forza 1 with 1% styleze™ es-forza polymer (Formulation #Z433-50A) Ashland Elevate your styling game with out versatile styling cream formula. Formulated to provide a strong yet natural hold, this cream effortlessly tames flyaways and add definition to your hair, no matter the occasion.
New! Never Gonna Let You Down Wax - Forza 3 with 3% styleze™ es-forza polymer (Formulation #Z433-50C) Ashland Achieve effortless, long-lasting style with out styling wax. Formulated to take even most unruly hair, this wax provides an extreme hold that can shape and sculpt your locks whether you are looking for defined curls, textured waves or sleek, polished fini...view more Achieve effortless, long-lasting style with out styling wax. Formulated to take even most unruly hair, this wax provides an extreme hold that can shape and sculpt your locks whether you are looking for defined curls, textured waves or sleek, polished finish. The wax glides smoothly through the hair, leaving your hair with a natural look. view less
Perfeclty Balanced Styling Foam (Formulation #12900-90A) Ashland This > 99 % naturality non-aerosol styling foam provides the hair with a natural and long-lasting style; it is infused with a patented fresh tea extract which is rich in L-theanine -an adaptogen to mitigate scalp irritation.