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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
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Defined By Nature™ Solutions All Weather Styling Gel (Formulation #Z420-20-1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-der...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-derived and biodegradable. During style creation, it provides excellent moldability and texture without tackiness. During wear, it brings gloss, volume, weather, and humidity resistance. Additionally, it can be used equally well in wet or dry hair. view less
Defined By Nature™ Solutions All Weather Wax (Formulation #M100-1445 J1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz cont...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz control in all weather and can be used for volume control or to create extreme styles with short hair. view less
Long Wear Intense Lipstick - Copper Flame (Formulation #300-10036) Ashland Keep your lipstick on your lips with this long wear, color intense lipstick.Creamy lipstick with more than 25% waxes and antaron™ soja glyceride for enhanced long wear. Antaron™ soja and other film formers address the color transfer lipstick concern while...view more Keep your lipstick on your lips with this long wear, color intense lipstick.Creamy lipstick with more than 25% waxes and antaron™ soja glyceride for enhanced long wear. Antaron™ soja and other film formers address the color transfer lipstick concern while maintaining a creamy experience for the consumer. view less
Long Wear Intense Lipstick - Fire Red (Formulation #300-10039) Ashland Keep your lipstick on your lips with this long wear, color intense lipstick.Creamy lipstick with more than 25% waxes and antaron™ soja glyceride for enhanced long wear. Antaron™ soja and other film formers address the color transfer lipstick concern while...view more Keep your lipstick on your lips with this long wear, color intense lipstick.Creamy lipstick with more than 25% waxes and antaron™ soja glyceride for enhanced long wear. Antaron™ soja and other film formers address the color transfer lipstick concern while maintaining a creamy experience for the consumer. view less
Long Wear Intense Lipstick - Hot Cranberry (Formulation #300-10035) Ashland Keep your lipstick on your lips with this long wear, color intense lipstick.Creamy lipstick with more than 25% waxes and antaron™ soja glyceride for enhanced long wear. Antaron™ soja and other film formers address the color transfer lipstick concern while...view more Keep your lipstick on your lips with this long wear, color intense lipstick.Creamy lipstick with more than 25% waxes and antaron™ soja glyceride for enhanced long wear. Antaron™ soja and other film formers address the color transfer lipstick concern while maintaining a creamy experience for the consumer. view less
Stay Put & Repair Lipstick (Formulation #200-10088A) Ashland When it’s time for subtle glamour, adorn your lips with this shimmery, minerals-enriched, long-wear anhydrous lipstick. This transfer-resistant formula is powered by a nature-derived, vegan suitable film former and a lip-perfecting rosa centifolia extact ...view more When it’s time for subtle glamour, adorn your lips with this shimmery, minerals-enriched, long-wear anhydrous lipstick. This transfer-resistant formula is powered by a nature-derived, vegan suitable film former and a lip-perfecting rosa centifolia extact to smooth lips. The lipstick spreads easily without imparting a heavy, sticky, or dry feel. view less
Strong Hold Max Denture Adhesive (Formulation #12557-192) Ashland This smooth denture adhesive cream is made without zinc but has similar in-vitro long-term hold performance as a denture adhesive with zinc. It offers reduced ooze for a more pleasant use experience and excellent stability compared to a control.
Strong Hold Plus Denture Adhesive (Formulation #12557-190) Ashland This denture adhesive cream is made without zinc and delivers excellent in-vitro hold compared to benchmark plus controlled hydration that minimizes unpleasant ooze during use, and oil separation from the tube. The combination of swellable crosslinked po...view more This denture adhesive cream is made without zinc and delivers excellent in-vitro hold compared to benchmark plus controlled hydration that minimizes unpleasant ooze during use, and oil separation from the tube. The combination of swellable crosslinked polymers help deliver the performance. view less
Tone Up Tinted Lotion SPF 50+ (Formulation #200-10116) Ashland For gorgeous, natural looking skin, try this multitasking tinted lotion that provides light coverage and SPF 50+ protection. With long wear and color transfer resistance properties, this highly protective yet lightweight face fluid contouring benefits for...view more For gorgeous, natural looking skin, try this multitasking tinted lotion that provides light coverage and SPF 50+ protection. With long wear and color transfer resistance properties, this highly protective yet lightweight face fluid contouring benefits for glowingly smooth skin. view less