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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
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Defined By Nature™ Solutions All Weather coming Creme (Formulation #12924-18) Ashland Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all...view more Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all types of curls. Nature-derived ingredients provide manageability, strengthening, anti-frizz, and curl definition. view less
Defined By Nature™ Solutions All Weather Mousse (Formulation #12775-250-1) Ashland Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during st...view more Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during styling; durable hold in all weather, reduced static flyaways and frizz, and a natural lightweight feel during wear. view less
Defined By Nature™ Solutions All Weather Wax (Formulation #M100-1445 J1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz cont...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz control in all weather and can be used for volume control or to create extreme styles with short hair. view less
Moisture Rich Anti-Frizz Creme with Refined Shea Butter (Formulation #11261-40-B) Ashland This anti-frizz cream formulation features Refined Shea Butter.
Moisture XTM Anti-Frizz Cream (Formulation #11261-77-A) Ashland This anti-frizz cream formulation features Refined Shea Butter.
Swing & Swirl Smoothing Balm (Formulation #11185-97) Ashland This smoothing balm features Rapithix™ A-60 polymer.