Advantage™ Revive polymer | Ashland |
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Advantage™ Revive polymer for dry shampoo formulation is a patent-pending solution that delivers superior cleaning with improved sebum removal while leaving visibly less to no residue on the hair. Advantage™ Revive polymer improves the manageability of ha...view more
Advantage™ Revive polymer for dry shampoo formulation is a patent-pending solution that delivers superior cleaning with improved sebum removal while leaving visibly less to no residue on the hair. Advantage™ Revive polymer improves the manageability of hair while maintaining its luster, matching the color vibrancy and shine of freshly washed hair.
Many commercial formulas, regardless of price point, are based on similar starch-based technologies that many consumers perceive to leave the hair looking lifeless, dull, less refreshed, and in some cases just as greasy. Advantage™ Revive polymer is formulation flexible – up to 50% less than that of usual dosage levels, and can be used in a variety of formats.
Key benefits include effective removal of sebum at the root for visibly cleaner hair with less residue, maintained level of colour, shine and manageability of freshly washer hair, and improved sustainability footprint of dry shampoos by delivering improved performance at lower use levels. view less
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Benecel™ E4M polymer | Ashland |
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Benecel™ E4M polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a white to ivory powder. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irrit...view more
Benecel™ E4M polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a white to ivory powder. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo, body wash, conditioner, creams/lotions, and shaving creams/gels. view less
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Blanose™ 7MF cellulose gum (CMC) thickener | Ashland |
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Blanose™ cellulose gum (sodium carboxymethylcellulose, CMC) is an anionic water-soluble polymer that is widely used in toothpastes as a thickener to bind water for the prevention of syneresis and impart desirable flow properties appearance totoothpaste f...view more
Blanose™ cellulose gum (sodium carboxymethylcellulose, CMC) is an anionic water-soluble polymer that is widely used in toothpastes as a thickener to bind water for the prevention of syneresis and impart desirable flow properties appearance totoothpaste formulations. In addition to toothpaste formulations, cellulose gum is also used in denture adhesive creams and powders to provide hold. Cellulose gum is available in wide variety of grades to meet formulation needs. Blanose™ cellulose gum is derivatized from natural, renewable resources. view less
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Captivates™ HC6945 encapsulates | Ashland |
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Captivates™ HC6945 encapsulates is a biodegradable core-shell encapsulate packed oil-soluble vitamins. Based on gelatin and Gum Arabic, the biodegradable and nature-derived capsule wall releases the vitamin-enriched internal phase with shear is applied du...view more
Captivates™ HC6945 encapsulates is a biodegradable core-shell encapsulate packed oil-soluble vitamins. Based on gelatin and Gum Arabic, the biodegradable and nature-derived capsule wall releases the vitamin-enriched internal phase with shear is applied during brushing. These visible encapsulates maintain the stability of vitamins in toothpaste and are suitable for oral care (depending on local regulations), have typical average particle size of 1000 microns. Captivates™ HC6945 is supplied as a preserved, aqueous slurry. view less
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Captivates™ HC6951 encapsulates | Ashland |
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captivates™ HC6951 encapsulates is a biodegradable, nature-derived, core-shell encapsulate with a coconut-rich internal phase. These visible encapsulates are suitable for oral care (depending on local regulations) and have typical average particle size of...view more
captivates™ HC6951 encapsulates is a biodegradable, nature-derived, core-shell encapsulate with a coconut-rich internal phase. These visible encapsulates are suitable for oral care (depending on local regulations) and have typical average particle size of 750 microns. Captivates™ HC6951 encapsulates is supplied as a preserved, aqueous slurry. view less
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CEKOL® 30000 | CP Kelco |
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CEKOL® 30000 is a highly purified Sodium Carboxymethylcellulose that is tasteless and odorless and functions as a thickener, stabilizer, or dispersant.
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FlexiThix™ thickener | Ashland |
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FlexiThix™ polymer thickener works under extreme conditions. This thickener is capable of providing stability across a wide pH range (2-13). FlexiThix™ rheology modifier is formulator-friendly because it does not require neutralization, is highly salt-tol...view more
FlexiThix™ polymer thickener works under extreme conditions. This thickener is capable of providing stability across a wide pH range (2-13). FlexiThix™ rheology modifier is formulator-friendly because it does not require neutralization, is highly salt-tolerant, has little to no odor, provides a pleasant after-feel in formulation, and even works with glycolic acid and salicylic acid. This thickener is very synergistic with acrylates thickeners. When combined with acrylates thickeners in skin care and color cosmetic formulas, FlexiThix™ polymer has the ability to create bouncy and silicone elastomer-like textures. view less
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Gantrez™ A-425 | Ashland |
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Gantrez™ A-425 is a film former in hair fixative products: aerosol and pump hairsprays, styling mousses and setting lotions. It is also a film former and color dispersant in eye, face and skin make-up. This product allows for an emulsion stabilizer in cre...view more
Gantrez™ A-425 is a film former in hair fixative products: aerosol and pump hairsprays, styling mousses and setting lotions. It is also a film former and color dispersant in eye, face and skin make-up. This product allows for an emulsion stabilizer in creams and lotions. view less
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Gantrez™ ES-225 | Ashland |
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Gantrez™ ES-225 is a film former in hair fixative products: aerosol and pump hairsprays, styling mousses and setting lotions. It is also a film former and color dispersant in eye, face and skin make-up, as well as an emulsion stabilizer in creams and loti...view more
Gantrez™ ES-225 is a film former in hair fixative products: aerosol and pump hairsprays, styling mousses and setting lotions. It is also a film former and color dispersant in eye, face and skin make-up, as well as an emulsion stabilizer in creams and lotions. It is a film that is flexible, clear and glossy and has improved water resistance. view less
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Gantrez™ ES-335 | Ashland |
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Gantrez™ ES-335 was designed for use in personal care products. It forms a clear film which exhibit tack-free adhesion, excellent substantivity and moisture resistance. The performance versatility offered by Gantrez polymers through the selection of speci...view more
Gantrez™ ES-335 was designed for use in personal care products. It forms a clear film which exhibit tack-free adhesion, excellent substantivity and moisture resistance. The performance versatility offered by Gantrez polymers through the selection of specific grades and control of neutralization allows formulation across product lines from regular hold to super hold products and from a natural, soft feel to a firmer, harder holding finish. view less
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Gantrez™ ES-425 | Ashland |
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Gantrez™ ES-425 was designed for use in personal care products. It forms a clear film which exhibit tack-free adhesion, excellent substantivity and moisture resistance. The performance versatility offered by Gantrez polymers through the selection of speci...view more
Gantrez™ ES-425 was designed for use in personal care products. It forms a clear film which exhibit tack-free adhesion, excellent substantivity and moisture resistance. The performance versatility offered by Gantrez polymers through the selection of specific grades and control of neutralization allows formulation across product lines from regular hold to super hold products and from a natural, soft feel to a firmer, harder holding finish. view less
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Gantrez™ ES-435 | Ashland |
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Gantrez™ ES-435 was designed for use in personal care products. It forms a clear film which exhibit tack-free adhesion, excellent substantivity and moisture resistance. The performance versatility offered by Gantrez polymers through the selection of speci...view more
Gantrez™ ES-435 was designed for use in personal care products. It forms a clear film which exhibit tack-free adhesion, excellent substantivity and moisture resistance. The performance versatility offered by Gantrez polymers through the selection of specific grades and control of neutralization allows formulation across product lines from regular hold to super hold products and from a natural, soft feel to a firmer, harder holding finish. view less
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Gantrez™ SP-215 | Ashland |
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Gantrez™ SP-215 is a film former in hair fixative products: aerosol and pump hairsprays, styling mousses and setting lotions. It is also a film former and color dispersant in eye, face and skin make-up. This product is also an emulsion stabilizer in cream...view more
Gantrez™ SP-215 is a film former in hair fixative products: aerosol and pump hairsprays, styling mousses and setting lotions. It is also a film former and color dispersant in eye, face and skin make-up. This product is also an emulsion stabilizer in creams and lotions. This grade is supplied as 50% ethanol solution. view less
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GENU pHresh™ DF Pectin | CP Kelco |
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GENU pHresh™ DF Pectin is a blend of high ester and low ester pectin extracted from citrus peel. This product has a buffer capacity in aqueous systems and functions as a no sugar or other inert dilution agent used for standardization. It is typically used...view more
GENU pHresh™ DF Pectin is a blend of high ester and low ester pectin extracted from citrus peel. This product has a buffer capacity in aqueous systems and functions as a no sugar or other inert dilution agent used for standardization. It is typically used in skin care formulations such as lotion, creams, deodorants, and shaving lotions. view less
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KELCOGEL® CG-HA | CP Kelco |
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KELCOGEL® CG-HA is an unique gelling agent for use in personal care applications. This gellan gum can be used to form elastic gels, modify textures, stabilize formulations (including emulsions and suspensions) and create films. This product is specificall...view more
KELCOGEL® CG-HA is an unique gelling agent for use in personal care applications. This gellan gum can be used to form elastic gels, modify textures, stabilize formulations (including emulsions and suspensions) and create films. This product is specifically designed for shampoo and haircare products, skin lotions and creams, as well as sunscreen and suncare products. It is also used as an emulsion stabilizer, suspension stabilizer, non-dissolving cosmetic films, and toothpaste. view less
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KELTROL® CG-BT | CP Kelco |
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KELTROL® CG-BT is a transparent xanthan gum product designed specifically for use in cosmetics and other personal care applications where complete hydration and high clarity in high salt systems is required. It enhances the stability of emulsions and susp...view more
KELTROL® CG-BT is a transparent xanthan gum product designed specifically for use in cosmetics and other personal care applications where complete hydration and high clarity in high salt systems is required. It enhances the stability of emulsions and suspensions as well as controls flow during and after application to the skin that provides a light, silky skin feel. Some typical applications of this product are sunscreens, shower gels and liquid soaps, lotions and creams, eye make-up, shaving creams and foams, and hair care products. view less
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KELTROL® CG-F | CP Kelco |
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KELTROL® CG-F is a fine particle size xanthan gum product designed specifically for use in cosmetics and other personal care applications where rapid hydration is required. It has a pseudoplastic rheology profile, is stable over a wide pH range, is compat...view more
KELTROL® CG-F is a fine particle size xanthan gum product designed specifically for use in cosmetics and other personal care applications where rapid hydration is required. It has a pseudoplastic rheology profile, is stable over a wide pH range, is compatible with high concentrations of salts and surfactants, and shows relatively little viscosity change over a wide temperature range. Some typical applications of this product include sunscreens, lotions and creams, eye makeup, shaving creams and foams, and hair care products. view less
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klucel nutra™ modified cellulose | Ashland |
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klucel nutra™ modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior table...view more
klucel nutra™ modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior tablet hardness and low friability. The wood pulp used in our cellulose products is sourced from suppliers who have implemented zero deforestation business practices, adhering to standards set forth by the Forest Stewardship Council (FSC), by the Program for the Endorsement Certification (PEFC.), or both.
It exhibits plasticity and toughness for outstanding compressibility, creates tablets with high breaking force and low friability, and reduces tablet defects. This product can enable smaller tablets (formulation dependent), and is vegan suitable. view less
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Klucel™ nutra u | Ashland |
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Klucel™ nutra modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior table...view more
Klucel™ nutra modified cellulose is a nonionic water-soluble cellulose ether that enables robust tablets. Derived from cellulose, this directly compressible tablet binder with a typical average particle size (D50) of 40-90 microns, provides superior tablet hardness and low friability. The wood pulp used in our cellulose products is sourced from suppliers who have implemented zero deforestation business practices, adhering to standards set forth by the Forest Stewardship Council (FSC), by the Program for the Endorsement Certification (PEFC.), or both.
It exhibits plasticity and toughness for outstanding compressibility, creates tablets with high breaking force and low friability, and reduces tablet defects. This product can enable smaller tablets (formulation dependent), and is vegan suitable. view less
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Lubrajel Marine | Ashland |
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Lubrajel Marine hydrogel is a multifunctional sensory enhancer for creating moisturising skincare formulations easily. Derived from natural ingredients (COSMOS-validated), Lubrajel marine hydrogel brings rapid moisture to the skin thanks to its natural gl...view more
Lubrajel Marine hydrogel is a multifunctional sensory enhancer for creating moisturising skincare formulations easily. Derived from natural ingredients (COSMOS-validated), Lubrajel marine hydrogel brings rapid moisture to the skin thanks to its natural glycerin content. This new ingredient is a natural tool for formulators to create novel texture with excellent slip and freshness, matte and powdery after-feel that will revive consumer sensorial experience. view less
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Natrathix™ Bio Cellulose | Ashland |
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Natrathix™ Bio cellulose is a nature-derived, biodegradable rheology modifier that delivers suspension and emulsion stabilization benefits to skin and sun care formulations while imparting a desirable skin feel. Natrathix™ Bio cellulose enables the creati...view more
Natrathix™ Bio cellulose is a nature-derived, biodegradable rheology modifier that delivers suspension and emulsion stabilization benefits to skin and sun care formulations while imparting a desirable skin feel. Natrathix™ Bio cellulose enables the creation of more natural skin care creams, lotions, and gels, offering formulators a sustainable alternative to carbomer while delivering the texture and skin feel consumers demand. view less
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Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade | Ashland |
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Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade is a nonionic water-soluble polymer. This white, free-flowing granular powder can be used in a variety of applications, including hair conditioner, liquid soaps, shave gels and foams, toothpaste (high salt...view more
Natrosol™ 250 HHR Hydroxyethylcellulose, PC Grade is a nonionic water-soluble polymer. This white, free-flowing granular powder can be used in a variety of applications, including hair conditioner, liquid soaps, shave gels and foams, toothpaste (high salt), wipes (baby and adult), makeup/mascara, AP/Deodorant solids, and lubricant gels. Solutions of Natrosol HEC are pseudoplastic or shear-thinning. As a result, personal care products formulated with Natrosol HEC dispense rich and thick from the container, but spread easily on hair and skin. view less
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Natrosol™ Plus 330 CS Cetyl Hydroxyethylcellulose | Ashland |
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Natrosol™ Plus 330 CS Cetyl Hydroxyethylcellulose is an associative cellulosic thickener designed to provide thickening and viscosity stability in both aqueous and surfactant systems. This polymer has potential use in a wide variety of applications, inclu...view more
Natrosol™ Plus 330 CS Cetyl Hydroxyethylcellulose is an associative cellulosic thickener designed to provide thickening and viscosity stability in both aqueous and surfactant systems. This polymer has potential use in a wide variety of applications, including cosmetic products. view less
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Optimage™ SF microgel | Ashland |
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Optimage™ SF microgel provides both rapid and long-lasting improvement in the appearance of fine lines and wrinkles. It achieves this due to its unique gel-matrix composition, which has an affinity to skin and adapts to wrinkle topology. This microgel is ...view more
Optimage™ SF microgel provides both rapid and long-lasting improvement in the appearance of fine lines and wrinkles. It achieves this due to its unique gel-matrix composition, which has an affinity to skin and adapts to wrinkle topology. This microgel is a patent-pending technology that is soft, silicone-free, pre-dispersed, and robust in formulation. This technology can be used in both anti-aging and "selfie-ready" skin care formulas. view less
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PrimaFlo™ MP3295A polymer | Ashland |
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PrimaFlo™ MP3295A polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a liquid dispersion, ivory white. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity,...view more
PrimaFlo™ MP3295A polymer is a rheological and sensorial polymer for personal care formulations. It is supplied as a liquid dispersion, ivory white. This product delivers improved foam creaminess and foam stability, improved skin feel, enhanced viscosity, reduced irritation potential of surfactant systems, efficacy at low use levels, and improved slip. It is recommended for shampoo, body wash, conditioner, creams/lotions, and shaving creams/gels. view less
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PVP K-120 100% Powder | Ashland |
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PVP K-120 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is use...view more
PVP K-120 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used as a film former in hair styling products, PVP can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants. PVP K-120 100% Powder appears as a white powder. view less
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PVP K-15 100% Powder | Ashland |
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PVP K-15 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used...view more
PVP K-15 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used as a film former in hair styling products, PVP can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants. PVP K-15 100% Powder appears as a white powder. view less
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PVP K-15 30% Solution | Ashland |
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PVP K-15 30% Solution is a film former in hair styling products. PVP is an emulsion stabilizer in creams and lotions. PVP can also be a dispersant for hair colorants. PVP K-15 is available as 100% powder and as 30% aqueous solution.
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PVP K-30 100% Powder | Ashland |
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PVP K-30 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used...view more
PVP K-30 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used as a film former in hair styling products, PVP can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants. Additionally, pharmaceutical grade PVP can be used in toothpastes and mouthwashes. PVP K-30 100% Powder appears as a white powder. view less
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PVP K-30 30% Solution | Ashland |
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PVP K-30 30% Solution is a film former in hair styling products. PVP is an emulsion stabilizer in creams and lotions. PVP can also be a dispersant for hair colorants. PVP K-30 is available as 100% powder and as 30% aqueous solution.
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PVP K-60 45% Solution | Ashland |
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PVP K-60 45% Solution is a film former in hair styling products. PVP is an emulsion stabilizer in creams and lotions. PVP can also be a dispersant for hair colorants.
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PVP K-90 100% Powder | Ashland |
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PVP K-90 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used...view more
PVP K-90 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used as a film former in hair styling products, PVP can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants. Additionally, pharmaceutical grade PVP can be used in toothpastes and mouthwashes. PVP K-90 100% Powder appears as a white powder. view less
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PVP K-90 20% Solution | Ashland |
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PVP K-90 20% Solution is a film former in hair styling products. PVP is an emulsion stabilizer in creams and lotions. PVP can also be a dispersant for hair colorants. PVP K-90 is available as 100% powder and as 20% aqueous solution.
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Style Fusion™ Complex 1 | Ashland |
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Style Fusion™ Complex 1 is based on a polyelectrolyte complex in the form of a micron sized particle that provides hair fiber repair properties in the form of split end mending and cuticular smoothing and also contributes to styling, shine and thermal pro...view more
Style Fusion™ Complex 1 is based on a polyelectrolyte complex in the form of a micron sized particle that provides hair fiber repair properties in the form of split end mending and cuticular smoothing and also contributes to styling, shine and thermal protection, demonstrating its multifunctionality. Because longer hair styles tend to show more damage from age and various styling treatments, Style Fusion™ Complex 1 allows consumers to grow their hair without expressing this damage. The result is long beautiful hair. view less
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Surfadone™ LP-100 | Ashland |
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Surfadone™ LP-100 combines the hydrophilic, dipolar pyrrolidone ring with a hydrophobic alkyl group and exhibits a unique combination of solvency and surface activity. It is multifunctional and provides a variety of performance benefits in a range of appl...view more
Surfadone™ LP-100 combines the hydrophilic, dipolar pyrrolidone ring with a hydrophobic alkyl group and exhibits a unique combination of solvency and surface activity. It is multifunctional and provides a variety of performance benefits in a range of applications. It is suggested for use in thickeners and foam stabilizers in shampoos, without need for salt or alkanolamides. This product can also be used in hair conditioning agents with mild substantivity, providing body, shine and manageability. It also provides odor reduction in thioglycolate cold waves. view less
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Surfadone™ LP-300 | Ashland |
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Surfadone™ LP-300 combines the hydrophilic, dipolar pyrrolidone ring with a hydrophobic alkyl group and exhibits a unique combination of solvency and surface activity. It is multifunctional and provides a variety of performance benefits in a range of appl...view more
Surfadone™ LP-300 combines the hydrophilic, dipolar pyrrolidone ring with a hydrophobic alkyl group and exhibits a unique combination of solvency and surface activity. It is multifunctional and provides a variety of performance benefits in a range of applications. This product appears as a clear liquid. view less
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Texturpure™ SA-1 Ingredient | Ashland |
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Texturpure™ SA-1 Ingredient, our new and novel naturally-derived, biodegradable texturing and suspension agent for sustainable hair and body care. Our expertise in sustainable technology brings a rich, elegant experience and lasting suspension to shampoos...view more
Texturpure™ SA-1 Ingredient, our new and novel naturally-derived, biodegradable texturing and suspension agent for sustainable hair and body care. Our expertise in sustainable technology brings a rich, elegant experience and lasting suspension to shampoos and cleansers. Texturpure™ SA-1 Ingredient delivers a great consumer experience throughout: on-hand, on-hair, rinse and after-feel. Additionally, Texturpure™ SA-1 Ingredient has been proven in tricky systems such as sulfate-free, silicone-free with lamellar gels, anti-dandruff and deep conditioning formulations. view less
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UniqSens™ SFE System | CP Kelco |
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UniqSens™ SFE System is a mixture of high ester pectin, xanthan gum, and carrageenan. It is used as a stabilizing agent with emulsifying properties. This product is approved for skin lotions and other beauty and personal care applications.
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