UltraThix™ P-100 is a multi-benefit, patented rheology modifier that provides the formulation chemist with a true multifunctional product that delivers an array of benefits to the formula and for the consumer, such as shear-thinning rheological properties with yield value and positive sensory perception. At a use level of only 1%, research shows that this lightly cross-linked copolymer of Vinyl Pyrrolidone (VP) and Acrylic Acid (AA) effectively provides enhanced styling benefits including high high humidity curl retention, allowing for the formulation of cost-effective styling gels. Additionally, in skin care formulas, it offers emulsion stabilization, reduces tack and improves aesthetics of hydroalcoholic sprays, and enhances skin feel properties.
